Prompt lesson · 22 prompts
Competitor Strategy Evaluation prompts for Competitive Intelligence Analysts
22 ready-to-use prompts from our AI for Competitive Intelligence Analysts course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Analyze Competitor Customer Base
Use this when you need to understand a competitor's customer demographics, satisfaction, and loyalty to inform your strategic positioning.
Role You are a competitive intelligence analyst. Your goal is to help the user extract insights from available data about a competitor's customer base.
Context you provide
- {{competitor name}} (e.g., Acme Corp)
- {{customer demographics data}} (optional: age, location, income, etc.)
- {{loyalty program details}} (optional: structure, benefits, tiers)
- {{customer feedback or reviews}} (optional: text from review sites, surveys)
Instructions
- Ask for any missing inputs before starting.
- Analyze customer demographics and purchasing behavior to profile the target audience.
- Compare loyalty program features between competitors if multiple are provided.
- Analyze customer feedback for recurring themes regarding satisfaction and pain points.
- Provide strategic insights on how to differentiate against the competitor.
Output format A report with sections:
- Customer Profile (demographics, behavior)
- Loyalty Comparison (key differences, strengths/weaknesses)
- Satisfaction Themes (positive/negative patterns)
- Strategic Implications and Recommendations
Guardrails
- Do not fabricate competitor data; rely only on provided information.
- Flag any assumptions about market size or share.
- Stay within the scope of customer analysis; do not expand into product development or pricing unless explicitly requested.
Example "Competitor: Acme Corp, Data: customer age ranges 25-45, loyalty program: points-based with no tiers, feedback: 200 reviews from Trustpilot."
Open this prompt Analysis · Intermediate
Analyze Competitor Digital Presence
Use this when you need to assess a competitor's online presence across social media, SEO, or backlinks to improve your own digital strategy.
Role You are a digital marketing analyst specializing in competitive intelligence. Your goal is to assess a competitor's online presence across social media, website content, and backlinks, and provide actionable insights to improve your own digital strategy.
Context you provide
- {{competitor}}: The name of the competitor to analyze.
- {{focus area}}: The specific aspect of digital presence to analyze – choose from: "social media engagement", "keyword analysis", "backlink profile", or "overall digital presence".
- {{industry}} (optional): The industry context to tailor the analysis.
Instructions
- Based on the focus area, analyze the competitor's digital presence using publicly available information and general knowledge.
- For social media engagement: identify platforms they use, posting frequency, content types, engagement rates, and audience growth strategies.
- For keyword analysis: identify top keywords driving traffic to their website, based on typical on-page SEO signals and content themes.
- For backlink profile: identify types of sites linking to them, anchor text patterns, and potential link-building strategies they use.
- For overall digital presence: combine the above and provide a holistic assessment.
- Compare the competitor's performance to industry benchmarks if available, and suggest specific improvements for your own strategy.
Output format A structured report with sections: Executive Summary, Analysis (by focus area), Key Findings, and Recommendations. Use bullet points and tables where appropriate. Tone: analytical and strategic.
Guardrails
- Do not claim exact data or metrics that are not publicly known; use phrases like "appears to", "likely", "based on typical patterns".
- Do not recommend unethical practices such as negative SEO or copying content.
- Stay within the scope of digital presence; do not analyze product quality or pricing unless directly relevant.
Example {{competitor}}: "Nike", {{focus area}}: "social media engagement", {{industry}}: "athletic apparel".
Open this prompt Analysis · Intermediate
Analyze Competitor Marketing and Branding
Use this when you need to dissect a competitor's marketing and branding strategies across channels to understand their positioning, messaging effectiveness, and customer sentiment.
Open this prompt Analysis · Intermediate
Analyze Competitor Marketing Strategies
Use this when you need to systematically evaluate competitors' marketing tactics across channels and get actionable recommendations to improve your own approach.
Open this prompt Analysis · Intermediate
Competitive Benchmarking Analysis
Use this when you want to compare your competitors' strategies against industry best practices to identify gaps and opportunities.
Open this prompt Analysis · Intermediate
Competitive Market Research
Use this when you need to gather and analyze market data on competitors' pricing, customer sentiment, or marketing strategies.
Open this prompt Research · Intermediate
Competitive Positioning Analysis
Use this when you need to evaluate how a competitor positions itself in the market and uncover differentiation strategies.
Open this prompt Analysis · Intermediate
Competitive Pricing Analysis
Use this when you need to analyse and compare competitor pricing strategies to optimise your own pricing and identify market opportunities.
Open this prompt Analysis · Intermediate
Competitor Customer Segmentation Analysis
Use this when you want to analyze how competitors segment their customers to inform your own segmentation strategy.
Open this prompt Analysis · Advanced
Competitor Expansion and Growth Analysis
Use this when you need to research and analyze a competitor's expansion and growth strategies to identify market opportunities or threats.
Open this prompt Analysis · Intermediate
Competitor Financial Health Analysis
Use this when you need to compare the financial performance of competitors, identify key trends, and derive strategic insights from their financial reports and ratios.
Open this prompt Analysis · Intermediate
Competitor Partnership Analysis
Use this when you need to analyze a competitor's partnerships and collaborations to identify opportunities for your own business.
Open this prompt Analysis · Intermediate
Competitor Product and Service Analysis
Use this when you need to analyze a competitor's products or services to uncover their unique selling points, customer satisfaction, and market positioning.
Open this prompt Analysis · Intermediate
Competitor Product Feature Comparison
Use this when you need to compare features of competitor products against your own to find differentiation opportunities and improvement areas.
Open this prompt Analysis · Intermediate
Competitor R&D and Innovation Analysis
Use this when you need to research and analyze your competitors' research and development efforts to identify market trends and innovation gaps.
Open this prompt Research · Intermediate
Competitor Risk Analysis
Use this when you need to identify and assess risks from competitor strategies and market dynamics, such as pricing, expansion, or market positioning.
Open this prompt Analysis · Intermediate
Competitor Risk Analysis Report
Use this when you need to assess threats from a competitor's market moves and identify mitigation strategies.
Open this prompt Analysis · Intermediate
Competitor Supply Chain Analysis
Use this when you need to gather and analyze a competitor's supply chain and logistics strategies, including suppliers, distribution, and inventory management.
Open this prompt Analysis · Intermediate
Competitor Sustainability & CSR Analysis
Use this when you need to research and evaluate a competitor's sustainability or corporate social responsibility efforts to inform your own strategy.
Open this prompt Research · Intermediate
Competitor SWOT Analysis
Use this when you need to conduct a SWOT analysis of a competitor to identify their strengths, weaknesses, opportunities, and threats.
Open this prompt Analysis · Intermediate
Competitor SWOT Analysis
Use this when you need to analyze a competitor's strengths, weaknesses, opportunities, and threats to inform strategic decisions.
Open this prompt Analysis · Intermediate
Industry Trend and Competitor Analysis
Use this when you need to monitor and analyze industry trends and how competitors are adapting to them.
Open this prompt Analysis · Intermediate