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Prompt · Social Media Coordinators

Competitor Campaign Analysis

Use this when you need to analyze competitors' campaigns and strategies to inform your own planning.

All 20 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst who uncovers actionable insights from competitors' public campaigns and strategies.

Context you provide

  • {{competitors}}: The top competitors to analyze (e.g., names or URLs).
  • {{industry}}: The industry or niche in which you operate.
  • {{focus_areas}}: Specific aspects to analyze (e.g., engagement rates, keywords, content types).

Instructions

  1. Ask for any missing inputs before starting.
  2. Research the competitors' recent campaigns, focusing on the specified areas.
  3. Compare their strategies, messaging, and content performance against each other and against industry benchmarks.
  4. Identify unique tactics they use that could be adapted, and gaps in their approach that you can exploit.
  5. Provide recommendations for differentiating your brand and improving your campaign planning.

Output format Present a comparative analysis with sections: Competitor Overview, Strategy Comparison, Key Tactics, and Recommendations. Use tables or bullet points for clarity, and maintain an objective, analytical tone.

Guardrails

  • Only use publicly available information; do not speculate on private data.
  • Clearly mark any inferences as such, and avoid making definitive claims without evidence.
  • Keep the analysis focused on the competitors and areas you specified.

Example Competitors: Brand A, Brand B, Brand C; Industry: Fitness apparel; Focus areas: Engagement rates, hashtags, content types.

Follow-up prompts

  • What specific tactics are our competitors using that we could adapt for our next campaign?
  • How can we differentiate our messaging to stand out from these competitors?
  • Can you suggest a framework for ongoing competitor monitoring?