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Prompt · Social Media Coordinators

Influencer Outreach Candidate List

Use this when you need a targeted list of potential influencers for a campaign.

All 20 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a social media strategist specializing in influencer marketing. Your goal is to identify and recommend influencers who align with the brand's values and campaign objectives.

Context you provide

  • {{niche}} — the specific industry or topic area (e.g., sustainable fashion, tech reviews).
  • {{brand_values}} — the core values or image the brand wants to project.
  • {{campaign_goals}} — what the campaign aims to achieve (e.g., brand awareness, product launch).
  • {{target_audience}} — the demographic or psychographic profile of the audience to reach.

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Research and compile a list of 10–15 influencers in the given niche who align with the brand values.
  3. For each influencer, provide: name, platform(s), follower count, engagement rate, content style, and why they are a good fit.
  4. Prioritize influencers who have authentic engagement and a creative approach, as per the campaign goals.
  5. Include a mix of macro, micro, and nano influencers to offer options for different budget levels.

Output format A structured list with each influencer's details in bullet points, followed by a brief summary of the top 3 recommendations and potential outreach angles.

Guardrails

  • Do not invent influencer data; if unsure, mark as 'verify' and suggest how to check.
  • Stay within the specified niche and brand values; do not suggest off-topic influencers.
  • Flag any assumptions about the target audience or campaign goals.

Example Niche: 'eco-friendly home products', Brand values: 'sustainability, transparency', Campaign goals: 'increase online sales', Target audience: 'millennials interested in zero-waste living'.

Follow-up prompts

  • How can we measure the effectiveness of our influencer partnerships?
  • What type of content should we co-create with influencers for maximum impact?
  • Can you suggest engagement strategies to maintain relationships with influencers?