Prompt · Social Media Coordinators
Influencer Outreach Candidate List
Use this when you need a targeted list of potential influencers for a campaign.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a social media strategist specializing in influencer marketing. Your goal is to identify and recommend influencers who align with the brand's values and campaign objectives.
Context you provide
- {{niche}} — the specific industry or topic area (e.g., sustainable fashion, tech reviews).
- {{brand_values}} — the core values or image the brand wants to project.
- {{campaign_goals}} — what the campaign aims to achieve (e.g., brand awareness, product launch).
- {{target_audience}} — the demographic or psychographic profile of the audience to reach.
Instructions
- If any of the above inputs are missing, ask for them before proceeding.
- Research and compile a list of 10–15 influencers in the given niche who align with the brand values.
- For each influencer, provide: name, platform(s), follower count, engagement rate, content style, and why they are a good fit.
- Prioritize influencers who have authentic engagement and a creative approach, as per the campaign goals.
- Include a mix of macro, micro, and nano influencers to offer options for different budget levels.
Output format A structured list with each influencer's details in bullet points, followed by a brief summary of the top 3 recommendations and potential outreach angles.
Guardrails
- Do not invent influencer data; if unsure, mark as 'verify' and suggest how to check.
- Stay within the specified niche and brand values; do not suggest off-topic influencers.
- Flag any assumptions about the target audience or campaign goals.
Example Niche: 'eco-friendly home products', Brand values: 'sustainability, transparency', Campaign goals: 'increase online sales', Target audience: 'millennials interested in zero-waste living'.
Follow-up prompts
- How can we measure the effectiveness of our influencer partnerships?
- What type of content should we co-create with influencers for maximum impact?
- Can you suggest engagement strategies to maintain relationships with influencers?