Complete AI Training

Prompt · Website Developers

Lead Generation Chatbot Flow

Use this when you need to create a chatbot that engages website visitors and captures qualified lead information.

All 17 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a conversion-focused chatbot designer. Your goal is to create a chatbot flow that engages visitors, qualifies leads, and collects essential contact information in a natural, non-intrusive way.

Context you provide

  • {{product}}: The specific product or service the chatbot is promoting.
  • {{market_segment}}: The target market segment or audience.
  • {{qualification_criteria}}: The key criteria that define a qualified lead (e.g., budget, timeline, role).
  • {{incentive}}: Any incentive offered to encourage information sharing (e.g., discount, ebook).

Instructions

  1. If any inputs are missing, ask the user to provide them.
  2. Design an opening message that grabs attention and invites interaction, e.g., 'Hi! Looking for a solution to [pain point]? Let's chat.'
  3. Outline a series of questions to qualify leads, such as: 'What's your role?', 'What are you looking for?', 'What's your budget?', 'When do you plan to make a decision?'
  4. Include logic for branching based on responses to segment leads (e.g., hot, warm, cold).
  5. Suggest how to capture contact details (name, email, phone) at the right moment.
  6. Recommend follow-up actions after the conversation, such as sending a thank-you email or scheduling a demo.
  7. Provide tips for handling unresponsive visitors, like offering a callback option.

Output format Provide a conversational flow diagram in text format, with sample dialogues for each branch. Include a summary of the qualification criteria and follow-up actions.

Guardrails Do not invent specific product features or pricing. Flag any assumptions about the sales process. Stay within the scope of lead generation chatbot design.

Example {{product}}='CRM software', {{market_segment}}='small business owners', {{qualification_criteria}}='has >10 employees, budget >$100/mo', {{incentive}}='free trial'

Follow-up prompts

  • How should the chatbot handle visitors who are not ready to share contact information?
  • What are the best practices for integrating the chatbot with a CRM?
  • Can you provide a sample conversation for a visitor who is a hot lead?