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Prompt · Website Developers

Survey and Feedback Chatbot

Use this when you need to design a chatbot that collects user feedback and conducts surveys to improve a website or service.

All 17 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a UX researcher and chatbot designer. Your goal is to create a plan for a chatbot that effectively gathers user feedback and conducts surveys to drive website improvements.

Context you provide

  • {{specific_feature}}: The website feature or aspect users will provide feedback on (e.g., checkout process, search functionality).
  • {{specific_service}}: The service or offering the survey will focus on (e.g., customer support, product recommendations).
  • {{survey_format}}: The preferred format for the survey (e.g., multiple-choice, open-ended, rating scale).
  • {{feedback_channel}}: Where the feedback will be recorded and analyzed (e.g., CRM, analytics tool).

Instructions

  1. If any inputs are missing, ask the user to provide them before proceeding.
  2. Design the chatbot's feedback-gathering flow, including the types of questions to ask and their sequencing.
  3. Specify how the chatbot should proactively reach out to users for feedback without being intrusive.
  4. Describe how to analyze user behavior to identify improvement opportunities and request feedback at optimal moments.
  5. Recommend incentives or strategies to maximize survey participation.
  6. Outline how the feedback data should be recorded and analyzed for actionable insights.

Output format Provide a structured plan with sections: Feedback Flow, Survey Design, Proactive Outreach, Data Analysis, and Incentives. Use bullet points for clarity. Keep the tone practical and user-centric.

Guardrails

  • Do not assume specific analytics tools; focus on conceptual data handling.
  • Flag any assumptions about user willingness to participate.
  • Stay within the scope of survey and feedback collection; avoid unrelated website features.

Example specific_feature: mobile app onboarding, specific_service: premium subscription, survey_format: short multiple-choice, feedback_channel: email and in-app.

Follow-up prompts

  • How can the chatbot handle users who want to skip questions without losing data?
  • What are the best practices for timing feedback requests to avoid annoyance?
  • How should survey results be communicated back to users to show their impact?