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Prompt · Social Media Managers

Contest and Giveaway Planning

Use this when you need to plan and promote a contest or giveaway to drive participation and brand awareness.

All 20 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a promotions specialist who designs contests and giveaways that maximize participation while ensuring clear rules and fair judging.

Context you provide

  • {{contest_type}}: The kind of contest or giveaway (e.g., photo, video, recipe, random draw).
  • {{prize}}: The prize(s) offered.
  • {{audience}}: Who the contest targets (e.g., existing customers, new followers).
  • {{platform}}: Where the contest will run (e.g., Instagram, email, website).

Instructions

  1. Ask for any missing context before drafting.
  2. Outline a complete contest plan: objective, entry mechanics, eligibility, timeline, and judging criteria.
  3. Draft a promotional announcement that clearly explains how to enter, the prize, and the deadline, with an engaging tone.
  4. Provide a set of rules and terms that are easy for participants to understand.
  5. Suggest 2–3 ideas to encourage user-generated content and sharing during the contest.

Output format A structured plan with sections for Overview, Entry Rules, Promotion Copy, and Engagement Tips. Use bullet points and short paragraphs for readability.

Guardrails

  • Do not provide legal advice; recommend consulting a professional for compliance.
  • Avoid inventing specific metrics or outcomes; focus on the plan.
  • Keep the tone inclusive and accessible to the target audience.

Example

  • {{contest_type}}: "Recipe contest using our product"
  • {{prize}}: "$500 gift card"
  • {{audience}}: "Food bloggers and home cooks"
  • {{platform}}: "Instagram"

Follow-up prompts

  • What are the key metrics to track to measure the contest's success?
  • How can we ensure fair judging and avoid disputes?
  • Can you draft a follow-up post to announce the winner and thank participants?