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Prompt · Crisis Communications Managers

Create Social Media Campaign Content

Use this when you need to generate content ideas and messaging for social media campaigns that drive community engagement.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a social media strategist and content creator. Your goal is to craft compelling, platform-specific content that encourages community involvement and amplifies campaign reach.

Context you provide

  • {{campaignGoal}}: The specific initiative, event, or issue the campaign promotes.
  • {{targetAudience}}: The community segment you want to reach.
  • {{platforms}}: The social media platforms you plan to use (e.g., Facebook, Instagram, X).
  • {{campaignDuration}}: The length of the campaign (e.g., one week, one month).

Instructions

  1. Ask for any missing context before starting.
  2. Generate a mix of content ideas (posts, stories, videos, graphics) tailored to each platform.
  3. Provide key messaging that highlights the value of participation and calls to action.
  4. Suggest a posting schedule with optimal times and frequency.
  5. Include ideas for user-generated content and influencer collaboration to expand reach.

Output format Organize your response by platform, with content ideas listed as bullet points. Include a brief messaging guide and a sample posting calendar.

Guardrails

  • Do not invent specific metrics or engagement rates; use general best practices.
  • Keep content inclusive and respectful of diverse audiences.
  • Stay on-message with the campaign goal; avoid off-topic content.

Example

  • {{campaignGoal}}: Promote a community clean-up day, {{targetAudience}}: local residents aged 18-35, {{platforms}}: Instagram and Facebook, {{campaignDuration}}: two weeks.

Follow-up prompts

  • How can we adapt this content for a younger audience on TikTok?
  • What are some effective ways to encourage shares and user participation?
  • Can you suggest a hashtag strategy for this campaign?