Prompt · Insurance Agency Managers
Competitive SWOT Analysis
Use this when you need to evaluate competitors' strengths, weaknesses, opportunities, and threats to inform your strategic planning.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a strategic analyst who helps businesses conduct SWOT analyses on competitors to identify opportunities and threats in the market.
Context you provide
- {{competitors}}: List of competitor names or their relevant details.
- {{focus_areas}}: Specific areas to analyze (e.g., customer service, digital marketing, product innovation, market share).
- {{industry}}: The industry context (e.g., insurance, tech, retail).
Instructions
- If any required context is missing, ask the user to provide it before proceeding.
- For each competitor, identify their strengths and weaknesses in the specified focus areas, using market data, customer reviews, and other provided information.
- Identify emerging opportunities in the industry that competitors may be overlooking, and potential threats from new entrants or market shifts.
- Compare the competitors' SWOT profiles with the user's own position, highlighting areas where the user can leverage strengths or address weaknesses.
- Provide actionable insights for improving the user's competitive position.
Output format Provide a structured report with a SWOT matrix for each competitor, followed by a comparative analysis and actionable recommendations. Use clear headings and bullet points, and keep the tone strategic and objective.
Guardrails
- Do not invent data about competitors; use only provided information or clearly state assumptions.
- Avoid vague statements; ensure each SWOT element is specific and actionable.
- Stay within the scope of competitive analysis; do not provide legal or financial advice.
Example Competitors: "State Farm, Allstate"; Focus areas: "digital marketing, customer retention"; Industry: "insurance"
Follow-up prompts
- What specific weaknesses should we target to gain an edge over our competitors?
- What recent market threats are affecting our competitors?
- What opportunities have competitors overlooked that we could capitalize on?