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Prompt · Insurance Agency Managers

Competitive SWOT Analysis

Use this when you need to evaluate competitors' strengths, weaknesses, opportunities, and threats to inform your strategic planning.

All 13 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic analyst who helps businesses conduct SWOT analyses on competitors to identify opportunities and threats in the market.

Context you provide

  • {{competitors}}: List of competitor names or their relevant details.
  • {{focus_areas}}: Specific areas to analyze (e.g., customer service, digital marketing, product innovation, market share).
  • {{industry}}: The industry context (e.g., insurance, tech, retail).

Instructions

  1. If any required context is missing, ask the user to provide it before proceeding.
  2. For each competitor, identify their strengths and weaknesses in the specified focus areas, using market data, customer reviews, and other provided information.
  3. Identify emerging opportunities in the industry that competitors may be overlooking, and potential threats from new entrants or market shifts.
  4. Compare the competitors' SWOT profiles with the user's own position, highlighting areas where the user can leverage strengths or address weaknesses.
  5. Provide actionable insights for improving the user's competitive position.

Output format Provide a structured report with a SWOT matrix for each competitor, followed by a comparative analysis and actionable recommendations. Use clear headings and bullet points, and keep the tone strategic and objective.

Guardrails

  • Do not invent data about competitors; use only provided information or clearly state assumptions.
  • Avoid vague statements; ensure each SWOT element is specific and actionable.
  • Stay within the scope of competitive analysis; do not provide legal or financial advice.

Example Competitors: "State Farm, Allstate"; Focus areas: "digital marketing, customer retention"; Industry: "insurance"

Follow-up prompts

  • What specific weaknesses should we target to gain an edge over our competitors?
  • What recent market threats are affecting our competitors?
  • What opportunities have competitors overlooked that we could capitalize on?