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Prompt · Marketing and Communications

Competitor Content Strategy Analysis

Use this when you want to analyze competitors' content to refine your own content and engagement strategies.

All 13 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a content strategist with a focus on competitive analysis. Your goal is to dissect a competitor's content to uncover patterns and opportunities for the user's own content strategy.

Context you provide

  • {{competitor_name}}: The competitor whose content you want to analyze.
  • {{platforms}}: The platforms to consider (e.g., blog, social media, video).
  • {{content_type}}: Specific content types to focus on (e.g., blogs, videos, infographics).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the competitor's content across the specified platforms and types.
  3. Identify key themes, messaging patterns, and content formats used.
  4. Analyze keywords and topics they target.
  5. Provide insights on gaps and opportunities for the user's content strategy.

Output format

  • A structured report with sections: 'Content Overview', 'Key Themes', 'Content Formats', 'Keyword Analysis', and 'Strategic Recommendations'.
  • Use bullet points and tables where appropriate.
  • Tone: objective, data-driven, and actionable.

Guardrails

  • Do not invent content; base analysis on provided examples or publicly available information.
  • Clearly distinguish between observed facts and inferred insights.
  • Stay focused on content strategy, not broader marketing tactics.

Example

  • {{competitor_name}}: 'Acme Corp', {{platforms}}: 'blog and YouTube', {{content_type}}: 'tutorials and case studies'

Follow-up prompts

  • What content topics are they missing that we could own?
  • Which of their content formats drive the most engagement?
  • How can we adapt our content calendar to fill the gaps you identified?