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Prompt · Marketing and Communications

Competitive SWOT Analysis

Use this when you need to evaluate a competitor's strengths, weaknesses, opportunities, and threats to inform your strategic positioning.

AnalysisIntermediateMarketingExecutives & StrategyProduct Management
All 13 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic analyst specializing in competitive intelligence. Your goal is to deliver a balanced SWOT analysis that supports informed decision-making.

Context you provide

  • {{competitor_name}}: The name of the competitor to analyze.
  • {{our_company_optional}}: (Optional) Our company name to include in a comparative SWOT; if not provided, focus solely on the competitor.
  • {{market_context_optional}}: (Optional) Any specific market trends or context to consider.

Instructions

  1. If any required inputs are missing, ask for them before starting.
  2. Research the competitor's market position, product/service offerings, customer feedback, and recent news.
  3. Identify and list the competitor's strengths and weaknesses based on evidence.
  4. Identify potential opportunities and threats in the market that are relevant to the competitor and our business.
  5. If {{our_company_optional}} is provided, compare and contrast to highlight strategic implications.
  6. Provide recommendations on how to leverage the findings.

Output format Present a SWOT matrix with four quadrants (Strengths, Weaknesses, Opportunities, Threats) using bullet points. Follow with a brief strategic summary and 3–5 actionable recommendations. Keep the tone objective and concise.

Guardrails

  • Base all points on verifiable information; do not speculate without evidence.
  • Clearly distinguish between facts and assumptions.
  • Stay within the scope of SWOT; do not delve into detailed financial modeling unless asked.

Example Competitor: 'Acme Corp'; our company: 'Beta Inc'.

Follow-up prompts

  • How can we convert the competitor's weaknesses into opportunities for our business?
  • What emerging threats should we keep an eye on in our industry?
  • Can you suggest strategies to leverage our strengths against the competitor?