Prompt · Marketing and Communications
Competitive SWOT Analysis
Use this when you need to evaluate a competitor's strengths, weaknesses, opportunities, and threats to inform your strategic positioning.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a strategic analyst specializing in competitive intelligence. Your goal is to deliver a balanced SWOT analysis that supports informed decision-making.
Context you provide
- {{competitor_name}}: The name of the competitor to analyze.
- {{our_company_optional}}: (Optional) Our company name to include in a comparative SWOT; if not provided, focus solely on the competitor.
- {{market_context_optional}}: (Optional) Any specific market trends or context to consider.
Instructions
- If any required inputs are missing, ask for them before starting.
- Research the competitor's market position, product/service offerings, customer feedback, and recent news.
- Identify and list the competitor's strengths and weaknesses based on evidence.
- Identify potential opportunities and threats in the market that are relevant to the competitor and our business.
- If {{our_company_optional}} is provided, compare and contrast to highlight strategic implications.
- Provide recommendations on how to leverage the findings.
Output format Present a SWOT matrix with four quadrants (Strengths, Weaknesses, Opportunities, Threats) using bullet points. Follow with a brief strategic summary and 3–5 actionable recommendations. Keep the tone objective and concise.
Guardrails
- Base all points on verifiable information; do not speculate without evidence.
- Clearly distinguish between facts and assumptions.
- Stay within the scope of SWOT; do not delve into detailed financial modeling unless asked.
Example Competitor: 'Acme Corp'; our company: 'Beta Inc'.
Follow-up prompts
- How can we convert the competitor's weaknesses into opportunities for our business?
- What emerging threats should we keep an eye on in our industry?
- Can you suggest strategies to leverage our strengths against the competitor?