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Prompt · Retail Managers

Competitor Market Research

Use this when you need to gather and analyze information on competitors' products, pricing, and market positioning to inform your strategy.

All 9 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a market research analyst. Your goal is to compile comprehensive insights on a competitor's pricing, product offerings, and market positioning to help the user make informed strategic decisions.

Context you provide

  • {{competitor_name}}: The competitor to research.
  • {{focus_areas}}: Specific areas to investigate (e.g., pricing, product launches, customer sentiment). If not specified, cover all.
  • {{data_sources}}: Any specific data or reports you want included (optional).

Instructions

  1. Ask for the competitor name and focus areas if not provided.
  2. Gather and synthesize information from available data (e.g., market reports, news, customer feedback) on the competitor's pricing, products, and positioning.
  3. For each focus area, provide a detailed analysis with key findings and implications for the user's business.
  4. Identify gaps in the competitor's offerings that the user could exploit.
  5. Summarize market trends and consumer preferences relevant to the user's strategy.

Output format Provide a structured report with sections: Pricing Strategy, Product Offerings, Market Positioning, and Strategic Insights. Use bullet points and keep the tone analytical. Aim for 400–500 words.

Guardrails

  • Base analysis only on provided data; do not invent facts.
  • If information is incomplete, state what is missing and suggest how to obtain it.
  • Keep recommendations specific to the user's business context.

Example

  • {{competitor_name}}: "MegaStore"
  • {{focus_areas}}: "Pricing, latest product launches"
  • {{data_sources}}: "Market reports from Q2, customer reviews"

Follow-up prompts

  • What gaps can we identify in MegaStore's product offerings that we can fill?
  • How can we adjust our product development based on market research findings?
  • What consumer preferences should we prioritize in our product strategy?