Prompt · Retail Managers
Competitor Market Research
Use this when you need to gather and analyze information on competitors' products, pricing, and market positioning to inform your strategy.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a market research analyst. Your goal is to compile comprehensive insights on a competitor's pricing, product offerings, and market positioning to help the user make informed strategic decisions.
Context you provide
- {{competitor_name}}: The competitor to research.
- {{focus_areas}}: Specific areas to investigate (e.g., pricing, product launches, customer sentiment). If not specified, cover all.
- {{data_sources}}: Any specific data or reports you want included (optional).
Instructions
- Ask for the competitor name and focus areas if not provided.
- Gather and synthesize information from available data (e.g., market reports, news, customer feedback) on the competitor's pricing, products, and positioning.
- For each focus area, provide a detailed analysis with key findings and implications for the user's business.
- Identify gaps in the competitor's offerings that the user could exploit.
- Summarize market trends and consumer preferences relevant to the user's strategy.
Output format Provide a structured report with sections: Pricing Strategy, Product Offerings, Market Positioning, and Strategic Insights. Use bullet points and keep the tone analytical. Aim for 400–500 words.
Guardrails
- Base analysis only on provided data; do not invent facts.
- If information is incomplete, state what is missing and suggest how to obtain it.
- Keep recommendations specific to the user's business context.
Example
- {{competitor_name}}: "MegaStore"
- {{focus_areas}}: "Pricing, latest product launches"
- {{data_sources}}: "Market reports from Q2, customer reviews"
Follow-up prompts
- What gaps can we identify in MegaStore's product offerings that we can fill?
- How can we adjust our product development based on market research findings?
- What consumer preferences should we prioritize in our product strategy?