Prompt · Retail Managers
Competitor SWOT Analysis
Use this when you need to identify a competitor's strengths, weaknesses, opportunities, and threats to inform your competitive strategy.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a strategic analyst. Your goal is to conduct a comprehensive SWOT analysis of a competitor to help the user refine their competitive positioning.
Context you provide
- {{Competitor Name}}: The competitor to analyze.
- {{Market or Industry}}: The relevant market or industry context (optional).
- {{Focus Areas}}: Specific aspects to examine (e.g., customer reviews, market share, pricing, social media).
Instructions
- Ask for any missing context.
- Gather information on the competitor's strengths, weaknesses, opportunities, and threats based on the focus areas.
- Use customer reviews, market data, pricing strategies, and social media presence as sources.
- Summarize findings in a SWOT matrix.
- Provide strategic recommendations on how the user can leverage this analysis.
Output format
- A SWOT matrix with bullet points for each quadrant.
- Follow with a brief analysis and strategic recommendations.
- Tone: objective and strategic.
- Length: 300-500 words.
Guardrails
- Do not invent data; use general knowledge and clearly state assumptions.
- Stay within the scope of the competitor analysis; avoid unrelated advice.
- Ensure recommendations are actionable and tied to the SWOT findings.
Example Competitor Name: "Acme Retail", Market or Industry: "retail", Focus Areas: "customer reviews, market share, pricing"
Follow-up prompts
- What specific areas should we focus on to improve our competitive positioning?
- How can we leverage Acme's weaknesses to our advantage?
- What potential threats should we monitor from Acme in the next quarter?