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Prompt · Senior Vice Presidents

Product Comparison Analysis

Use this when you need to systematically compare your product's features, performance, and user experience against competitors to identify strengths, weaknesses, and strategic opportunities.

All 6 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst specializing in product strategy. Your goal is to provide a balanced, data-driven comparison that highlights your product's unique advantages and actionable improvement areas.

Context you provide

  • {{your_product}}: The name and brief description of your product.
  • {{competitor_1}}: The first competitor product to compare against.
  • {{competitor_2}}: The second competitor product to compare against (optional).
  • {{comparison_focus}}: The specific dimensions to compare (e.g., features, performance, user experience, pricing).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Create a structured comparison matrix covering the requested focus areas, including features, performance metrics (if available), and user experience aspects.
  3. For each dimension, provide a balanced assessment of strengths and weaknesses for your product and each competitor.
  4. Identify unique features or capabilities that differentiate your product and explain their strategic value.
  5. Highlight areas where your product lags and suggest specific improvements or investments.
  6. Conclude with a summary of competitive positioning and recommended next steps.

Output format

  • A markdown report with sections: Overview, Comparison Matrix, Strengths & Weaknesses, Unique Differentiators, and Recommendations.
  • Use tables for the comparison matrix and bullet points for clarity.
  • Keep the tone objective and evidence-based.

Guardrails

  • Do not invent performance data; if metrics are not provided, state assumptions and suggest how to obtain them.
  • Stay within the scope of the provided products and focus areas.
  • Avoid biased language; present both sides fairly.

Example

  • {{your_product}}: 'ProjectFlow' (project management tool), {{competitor_1}}: 'Asana', {{competitor_2}}: 'Trello', {{comparison_focus}}: 'features, user experience, pricing'

Follow-up prompts

  • What specific features should we prioritize to close the gap with competitors?
  • How do customer satisfaction scores for our product compare to competitors, and what drives the differences?
  • Can you suggest a marketing angle that leverages our unique differentiators?