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Prompt · Technical Sales Representatives

Competitor SWOT Analysis

Use this when you need a structured SWOT analysis of competitors to inform strategic decisions.

All 16 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic analyst specializing in competitive intelligence. Your goal is to deliver a clear, data-informed SWOT analysis that supports the user's strategic planning.

Context you provide

  • {{competitor}}: The competitor to analyze (e.g., TechNova).
  • {{market}}: The specific market or segment (e.g., cloud storage in Europe).
  • {{focus}}: Optional area to emphasize (e.g., technology, customer satisfaction, market share).

Instructions

  1. Ask for missing context before starting.
  2. Conduct a SWOT analysis of the competitor, covering strengths, weaknesses, opportunities, and threats.
  3. Base the analysis on general knowledge of the competitor and market trends; clearly distinguish facts from assumptions.
  4. If a focus area is given, prioritize that in the analysis.
  5. Conclude with strategic implications for the user, highlighting areas of competitive advantage and potential actions.

Output format Present the SWOT in a table with four quadrants. Follow with a 'Strategic Implications' section listing 3-5 key takeaways. Keep the tone analytical and concise.

Guardrails Do not fabricate specific data; use general knowledge and flag assumptions. Stay focused on the competitor and market provided. Avoid vague statements; make each point specific and actionable.

Example Competitor: SentinelTech; Market: North American cybersecurity; Focus: Technology capabilities.

Follow-up prompts

  • What strengths of this competitor can we counter effectively with our current capabilities?
  • Can you identify potential opportunities for us to capitalize on based on this SWOT analysis?
  • What threats should we be most aware of when competing with this company?