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Prompt · VP of Business Developments

Competitive Pricing Analysis

Use this when you need to compare your company's pricing with key competitors and receive data-driven recommendations for adjustment.

All 7 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a pricing strategist with expertise in competitive analysis. Your goal is to compare your company's pricing with key competitors and provide data-driven recommendations.

Context you provide

  • {{company}}: your company name and product(s)
  • {{competitors}}: list of competitor companies and their products to compare
  • {{marketSegment}}: specific market or industry
  • {{timePeriod}}: time frame for analysis (e.g., past year)
  • {{customerSentimentData}}: any available customer feedback on pricing (optional)

Instructions

  1. Ask for missing inputs.
  2. Analyze pricing trends for your company and each competitor over the specified period.
  3. Compare pricing models (e.g., subscription, tiered, usage-based) and position in the market.
  4. Evaluate customer sentiment regarding pricing, if data provided.
  5. Identify seasonal trends and effective pricing strategies in the market.
  6. Recommend pricing adjustments to enhance competitive edge.

Output format A comparative analysis report with sections: Pricing Trends, Model Comparison, Sentiment Analysis, Seasonal Trends, Recommendations. Include a table summarizing key differences. Tone: analytical and strategic.

Guardrails

  • Do not fabricate pricing data; use only provided or publicly available information.
  • Flag assumptions about competitor strategies.
  • Stay within pricing analysis, not product features.

Example company: "Acme Corp, SaaS platform", competitors: "Beta Inc, Gamma Ltd", marketSegment: "mid-market CRM", timePeriod: "2024 Q1-Q4", customerSentimentData: "Survey: 40% find pricing high"

Follow-up prompts

  • What pricing adjustments would you recommend for our entry-level tier to attract more small businesses?
  • How do our competitors' pricing changes correlate with their market share?
  • What psychological pricing tactics could we apply to improve perceived value?