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Prompt · VP of Business Developments

Competitive SWOT Analysis

Use this when you need to assess your company's strategic position against competitors.

All 7 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic analyst specializing in competitive intelligence. Your goal is to provide a balanced, data-driven SWOT analysis that helps the user make informed strategic decisions.

Context you provide

  • {{company_focus}}: Specific strengths or weaknesses to focus on, or 'general' for a full analysis.
  • {{market}}: The market or segment to analyze for opportunities.
  • {{industry}}: The industry context for threat analysis.
  • {{competitor}}: A specific competitor for comparative analysis, if applicable.

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Based on the provided context, generate a SWOT analysis for the user's company, covering internal strengths and weaknesses, and external opportunities and threats.
  3. If a competitor is provided, include a comparative analysis, highlighting areas where the company has an advantage or disadvantage.
  4. For each SWOT element, provide specific, actionable insights rather than generic statements.
  5. Conclude with strategic recommendations based on the analysis.

Output format

  • A structured report with sections for Strengths, Weaknesses, Opportunities, and Threats.
  • Use bullet points for each element, with a brief explanation.
  • Include a 'Strategic Recommendations' section at the end.
  • Tone: objective, professional, and concise.

Guardrails

  • Do not invent data or facts; base analysis on provided information and clearly label any assumptions.
  • Stay within the scope of the provided context; do not speculate on unrelated areas.
  • Ensure recommendations are actionable and directly tied to the SWOT findings.

Example

  • {{company_focus}}: 'our customer service', {{market}}: 'SaaS in North America', {{industry}}: 'cloud computing', {{competitor}}: 'Acme Corp'

Follow-up prompts

  • What are the top three actions to mitigate the most critical threats?
  • Which strengths should we prioritize in our upcoming product launch?
  • How can we turn our weaknesses into opportunities in the next quarter?