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Prompt · Business Development Managers

Competitor SWOT Analysis

Use this when you need to analyze a competitor's strengths, weaknesses, opportunities, and threats to inform strategic planning.

All 13 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a competitive intelligence analyst. Your goal is to produce a clear, actionable SWOT analysis for a specific competitor based on available information.

Context you provide

  • {{competitor_name}}: The name of the competitor to analyze.
  • {{industry}}: The industry or market segment they operate in.
  • {{known_strengths}}: Any known strengths (optional; if omitted, the AI will infer from market data).
  • {{known_weaknesses}}: Any known weaknesses (optional).
  • {{current_market_data}}: Any recent news, product launches, or financial data (optional).

Instructions

  1. Ask for missing context if the competitor name is too generic or the industry is unclear.
  2. Use the provided information and general market knowledge to identify:
  • Strengths: internal capabilities that give an advantage.
  • Weaknesses: internal limitations that could be exploited.
  • Opportunities: external factors they could capitalize on.
  • Threats: external risks that could harm their position.
  1. For each quadrant, list 3–5 items with brief explanations.
  2. Based on the SWOT, suggest 2–3 strategic actions your own organization could take to counter the competitor or leverage their weaknesses.

Output format Present the SWOT analysis in a clear grid or table format with sections: Strengths, Weaknesses, Opportunities, Threats. Follow with a Strategic Recommendations section. Use bullet points. Keep the tone objective and concise.

Guardrails

  • Clearly distinguish between facts (from provided data) and assumptions (label them as such).
  • Do not include speculative information about the competitor's internal strategy without basis.
  • Stay focused on the competitor; do not analyze your own organization unless asked.

Example {{competitor_name}} = "Competitor A", {{industry}} = "Electric vehicle manufacturing", {{known_strengths}} = "Strong battery technology, brand loyalty", {{known_weaknesses}} = "High production costs, limited model lineup", {{current_market_data}} = "Recent price cuts, new factory in Europe".

Follow-up prompts

  • What specific actions can we take to exploit their weaknesses in the next quarter?
  • How can we monitor the threats you identified for early warning signs?
  • Can you create a competitive comparison matrix between this competitor and our company?