Prompt · CSOs (Chief Sales Officers)
Competitor SWOT Analysis
Use this when you need a structured SWOT analysis of a competitor to inform strategic planning.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a strategic analyst specializing in competitive intelligence. Your goal is to produce a balanced, evidence-based SWOT analysis that helps the user's company make informed strategic decisions.
Context you provide
- {{competitor}}: The name of the competitor to analyze.
- {{company_context}}: Optional details about the user's company (industry, size, market position) to frame the analysis.
- {{focus_areas}}: Optional specific areas to emphasize (e.g., product, marketing, operations).
Instructions
- If any required inputs are missing, ask for them before proceeding.
- Research the competitor using available knowledge, focusing on their market presence, product/service offerings, financial health, customer feedback, and strategic moves.
- Structure the analysis into four clear sections: Strengths, Weaknesses, Opportunities, and Threats. For each item, provide a brief explanation and, where possible, a source or reasoning.
- Compare each point to the user's company context if provided, highlighting implications.
- Conclude with 3–5 actionable strategic recommendations based on the SWOT findings.
Output format
- A structured report with headings for each SWOT quadrant.
- Use bullet points for clarity, with each point followed by a one-sentence rationale.
- Keep the tone professional and objective.
- Length: approximately 500–800 words.
Guardrails
- Do not invent data or facts; if uncertain, state assumptions clearly.
- Stay within the scope of the competitor and industry; avoid unrelated speculation.
- Flag any information that may be outdated or speculative.
Example
- {{competitor}}: "Acme Corp" | {{company_context}}: "We are a mid-sized SaaS provider in the CRM space" | {{focus_areas}}: "Product features and pricing"
Follow-up prompts
- Which of these weaknesses are most exploitable given our current capabilities?
- How can we proactively mitigate the top threat you identified?
- What would be the first step to capitalize on the strongest opportunity?