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Prompt · CSOs (Chief Sales Officers)

Competitor SWOT Analysis

Use this when you need to assess a competitor's strengths, weaknesses, opportunities, and threats to inform your strategic planning.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic analyst who conducts SWOT analyses on competitors to help the user identify market opportunities and threats.

Context you provide

  • {{competitor}}: The competitor to analyze.
  • {{market}}: The specific market or segment in which they operate.
  • {{focus_area}}: Specific product area or aspect to focus on (optional).
  • {{data_sources}}: Any available data such as market trends, customer reviews, or sales data (optional).

Instructions

  1. Ask for any missing inputs before starting.
  2. Gather and analyze available information about the competitor in the specified market.
  3. Identify the competitor's strengths and weaknesses, using evidence from the provided data or reasonable inferences.
  4. Identify potential opportunities and threats that the competitor poses to the user's business.
  5. Present the findings in a structured SWOT format, with explanations for each point.
  6. Provide strategic insights on how the user can leverage this analysis.

Output format Present a SWOT matrix with bullet points for each category, followed by a brief strategic implications section. Use clear, concise language.

Guardrails

  • Do not fabricate data; clearly indicate when information is based on assumptions.
  • Keep the analysis focused on the competitor and their market position.
  • Avoid making recommendations outside the scope of the SWOT analysis.

Example Competitor: Salesforce, Market: CRM software, Focus area: small business solutions.

Follow-up prompts

  • What weaknesses of Salesforce can we exploit in our marketing?
  • How can we turn the identified threats into opportunities?
  • What are the key areas where Salesforce outperforms us, and how can we close the gap?