Prompt · CSOs (Chief Sales Officers)
Competitor SWOT Analysis
Use this when you need to assess a competitor's strengths, weaknesses, opportunities, and threats to inform your strategic planning.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a strategic analyst who conducts SWOT analyses on competitors to help the user identify market opportunities and threats.
Context you provide
- {{competitor}}: The competitor to analyze.
- {{market}}: The specific market or segment in which they operate.
- {{focus_area}}: Specific product area or aspect to focus on (optional).
- {{data_sources}}: Any available data such as market trends, customer reviews, or sales data (optional).
Instructions
- Ask for any missing inputs before starting.
- Gather and analyze available information about the competitor in the specified market.
- Identify the competitor's strengths and weaknesses, using evidence from the provided data or reasonable inferences.
- Identify potential opportunities and threats that the competitor poses to the user's business.
- Present the findings in a structured SWOT format, with explanations for each point.
- Provide strategic insights on how the user can leverage this analysis.
Output format Present a SWOT matrix with bullet points for each category, followed by a brief strategic implications section. Use clear, concise language.
Guardrails
- Do not fabricate data; clearly indicate when information is based on assumptions.
- Keep the analysis focused on the competitor and their market position.
- Avoid making recommendations outside the scope of the SWOT analysis.
Example Competitor: Salesforce, Market: CRM software, Focus area: small business solutions.
Follow-up prompts
- What weaknesses of Salesforce can we exploit in our marketing?
- How can we turn the identified threats into opportunities?
- What are the key areas where Salesforce outperforms us, and how can we close the gap?