Prompt lesson · 12 prompts
Competitor Analysis prompts for Global Heads of Sales
12 ready-to-use prompts from our AI for Global Heads of Sales course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Market Research and Insights
Use this when you need to gather detailed market intelligence on competitors' products, pricing, and positioning.
Role You are a market research analyst. Your goal is to compile actionable intelligence on competitors' offerings and market trends to support strategic decisions.
Context you provide
- {{competitors}}: List of competitors to research.
- {{product_or_service}}: Specific product/service of interest.
- {{region_or_segment}}: Geographic or demographic focus.
- {{sources}}: Optional sources like review sites, industry publications, or pricing data.
Instructions
- Request any missing context before proceeding.
- Gather and organize information on competitors' products, pricing, and market positioning from the specified sources.
- Analyze customer reviews to identify top strengths and weaknesses for each competitor.
- Compare pricing strategies and positioning across competitors.
- Identify emerging trends and shifts in consumer preferences from industry publications.
- Summarize findings into a clear market research report with actionable insights.
Output format Deliver a structured report with sections: Competitor Overview, Product and Pricing Analysis, Customer Feedback Summary, Market Trends, and Actionable Insights. Use bullet points and tables for clarity. Keep the tone objective and data-driven.
Guardrails
- Use only provided or publicly available data; do not invent figures.
- Clearly indicate any assumptions made about market conditions.
- Stay within the scope of market research; avoid unrelated strategic advice.
Example Competitors: Acme Corp, Beta Inc; Product: CRM software; Region: Europe; Sources: G2, TechCrunch.
Open this prompt Research · Intermediate
Competitor SWOT Analysis
Use this when you need to analyze a competitor's strengths, weaknesses, opportunities, and threats to inform strategic decisions.
Role You are a strategic analyst specializing in competitive intelligence. Your goal is to provide a balanced, data-driven SWOT analysis that highlights actionable insights for business strategy.
Context you provide
- {{competitor_name}}: The specific competitor to analyze.
- {{industry}}: The industry context (optional but helpful).
- {{focus_areas}}: Specific aspects to emphasize, such as product offerings, customer service, or market trends.
Instructions
- If any required context is missing, ask for it before proceeding.
- Conduct a SWOT analysis for the specified competitor, using the provided industry and focus areas to tailor your research.
- For each SWOT element, provide 3-5 specific points with brief explanations.
- Ensure the analysis is based on plausible market data and trends; if data is uncertain, flag it as an assumption.
- Conclude with strategic recommendations based on the SWOT findings.
Output format
- A structured report with sections for Strengths, Weaknesses, Opportunities, and Threats.
- Each point should be a bullet with a one-sentence explanation.
- End with a 'Strategic Recommendations' section listing 3-5 actionable steps.
- Tone: professional, objective, and concise.
Guardrails
- Do not invent specific data or metrics; use general market knowledge and clearly label assumptions.
- Stay focused on the competitor and industry provided; avoid unrelated tangents.
- Do not provide overly generic advice; ensure recommendations are specific to the analysis.
Example
- Competitor: 'Acme Corp', Industry: 'SaaS', Focus: 'Product innovation and customer support'
Open this prompt Analysis · Intermediate
Product Feature and Satisfaction Comparison
Use this when you need to compare your product's features and customer satisfaction against competitors to identify differentiators and improvement areas.
Open this prompt Analysis · Intermediate
Competitive Pricing Strategy Analysis
Use this when you need to compare competitor pricing models and promotional strategies to refine your own pricing approach.
Open this prompt Analysis · Intermediate
Customer Feedback Analysis
Use this when you need to gather and analyze customer feedback on competitors to uncover insights for your own strategy.
Open this prompt Analysis · Intermediate
Competitor Sales Strategy Evaluation
Use this when you need to evaluate competitors' sales tactics and identify opportunities to improve your own sales strategy.
Open this prompt Analysis · Intermediate
Brand Perception Analysis
Use this when you need to understand how competitors are perceived in the market through reviews, social media, and industry discussions.
Open this prompt Analysis · Intermediate
Distribution Channel Analysis
Use this when you need to understand how competitors distribute their products and identify improvement opportunities for your own channels.
Open this prompt Analysis · Intermediate
Competitive Positioning Analysis
Use this when you need to understand how competitors position themselves and identify differentiation opportunities.
Open this prompt Analysis · Intermediate
Competitor Campaign Effectiveness Analysis
Use this when you need to analyze and compare the effectiveness of competitors' marketing campaigns to inform your own strategy.
Open this prompt Analysis · Intermediate
Innovation and R&D Analysis
Use this when you need to analyze competitors' innovation and R&D efforts to inform your own strategy.
Open this prompt Research · Advanced