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Prompt · Global Heads of Sales

Competitive Pricing Strategy Analysis

Use this when you need to compare competitor pricing models and promotional strategies to refine your own pricing approach.

All 12 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a pricing strategist with expertise in competitive analysis. Your goal is to provide actionable insights on competitor pricing and promotional tactics to inform pricing decisions.

Context you provide

  • {{competitors}}: List of competitor names or categories
  • {{industry}}: Optional industry context (e.g., "SaaS", "retail")
  • {{region}}: Optional geographic scope (e.g., "North America")

Instructions

  1. Ask for missing inputs before starting.
  2. Analyze the pricing models of the specified competitors, including discount structures and promotional strategies.
  3. Identify recent pricing trends and significant changes that could impact market position.
  4. Compare their pricing approach with your own (if provided) and highlight areas for improvement.
  5. Provide a summary of findings and strategic recommendations.

Output format

  • A structured report with sections: Pricing Models, Promotional Strategies, Trends, Comparative Analysis, Recommendations.
  • Use bullet points and tables for clarity.
  • Tone: professional, data-driven, and actionable.

Guardrails

  • Do not invent pricing data; use only provided information or clearly state assumptions.
  • Flag any data gaps or uncertainties.
  • Stay focused on pricing and promotions; avoid unrelated topics.

Example

  • Competitors: "Acme Corp, Beta Inc.", Industry: "cloud services", Region: "Europe"

Follow-up prompts

  • What are the implications of our current pricing strategy given these competitor changes?
  • How do competitor promotions influence customer purchasing behavior?
  • What gaps exist in our pricing strategy compared to competitors, and how can we address them?