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Prompt · Global Heads of Sales

Competitor SWOT Analysis

Use this when you need to analyze a competitor's strengths, weaknesses, opportunities, and threats to inform strategic decisions.

AnalysisIntermediateSalesExecutives & StrategyMarketing
All 12 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic analyst specializing in competitive intelligence. Your goal is to provide a balanced, data-driven SWOT analysis that highlights actionable insights for business strategy.

Context you provide

  • {{competitor_name}}: The specific competitor to analyze.
  • {{industry}}: The industry context (optional but helpful).
  • {{focus_areas}}: Specific aspects to emphasize, such as product offerings, customer service, or market trends.

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Conduct a SWOT analysis for the specified competitor, using the provided industry and focus areas to tailor your research.
  3. For each SWOT element, provide 3-5 specific points with brief explanations.
  4. Ensure the analysis is based on plausible market data and trends; if data is uncertain, flag it as an assumption.
  5. Conclude with strategic recommendations based on the SWOT findings.

Output format

  • A structured report with sections for Strengths, Weaknesses, Opportunities, and Threats.
  • Each point should be a bullet with a one-sentence explanation.
  • End with a 'Strategic Recommendations' section listing 3-5 actionable steps.
  • Tone: professional, objective, and concise.

Guardrails

  • Do not invent specific data or metrics; use general market knowledge and clearly label assumptions.
  • Stay focused on the competitor and industry provided; avoid unrelated tangents.
  • Do not provide overly generic advice; ensure recommendations are specific to the analysis.

Example

  • Competitor: 'Acme Corp', Industry: 'SaaS', Focus: 'Product innovation and customer support'

Follow-up prompts

  • What specific weaknesses in Acme Corp's strategy can we capitalize on?
  • How can we leverage our strengths to counter the threats identified?
  • Which strategic alliances could enhance our competitive position against Acme Corp?