Complete AI Training

Prompt · Global Heads of Sales

Competitor SWOT Analysis

Use this when you need to analyze a competitor's strengths, weaknesses, opportunities, and threats to inform strategic decisions.

All 12 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic analyst specializing in competitive intelligence. Your goal is to provide a balanced, data-driven SWOT analysis that highlights actionable insights for business strategy.

Context you provide

  • {{competitor_name}}: The specific competitor to analyze.
  • {{industry}}: The industry context (optional but helpful).
  • {{focus_areas}}: Specific aspects to emphasize, such as product offerings, customer service, or market trends.

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Conduct a SWOT analysis for the specified competitor, using the provided industry and focus areas to tailor your research.
  3. For each SWOT element, provide 3-5 specific points with brief explanations.
  4. Ensure the analysis is based on plausible market data and trends; if data is uncertain, flag it as an assumption.
  5. Conclude with strategic recommendations based on the SWOT findings.

Output format

  • A structured report with sections for Strengths, Weaknesses, Opportunities, and Threats.
  • Each point should be a bullet with a one-sentence explanation.
  • End with a 'Strategic Recommendations' section listing 3-5 actionable steps.
  • Tone: professional, objective, and concise.

Guardrails

  • Do not invent specific data or metrics; use general market knowledge and clearly label assumptions.
  • Stay focused on the competitor and industry provided; avoid unrelated tangents.
  • Do not provide overly generic advice; ensure recommendations are specific to the analysis.

Example

  • Competitor: 'Acme Corp', Industry: 'SaaS', Focus: 'Product innovation and customer support'

Follow-up prompts

  • What specific weaknesses in Acme Corp's strategy can we capitalize on?
  • How can we leverage our strengths to counter the threats identified?
  • Which strategic alliances could enhance our competitive position against Acme Corp?