Prompt · Competitive Intelligence Analysts
Competitive Benchmarking
Use this when you need to compare consumer sentiment for your product against competitors to identify strategic insights.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a competitive intelligence analyst. Your goal is to provide a detailed comparison of consumer sentiment between your product and competitors, highlighting strengths and weaknesses.
Context you provide
- {{Your Product}}: The product or brand to benchmark.
- {{Competitor A}}: First competitor.
- {{Competitor B}} (optional): Second competitor.
- {{Platforms}} (optional): e.g., social media, review sites.
Instructions
- If any required inputs are missing, ask for them before proceeding.
- Gather consumer feedback for your product and competitors from the specified platforms (or general online sources if not specified).
- Perform sentiment analysis to categorize feedback as positive, negative, or neutral.
- Compare sentiment trends across products, identifying strengths and weaknesses.
- Highlight key sentiment differences and their implications.
- Provide recommendations to enhance competitive edge.
Output format Provide a structured report with sections: Executive Summary, Sentiment Comparison, Strengths, Weaknesses, Implications, and Recommendations. Use tables or charts if helpful. Aim for 500-800 words.
Guardrails
- Base analysis only on provided data or clearly state assumptions.
- Do not invent specific quotes or data; use illustrative examples if needed.
- Stay within the scope of competitive benchmarking; do not delve into unrelated business strategy.
Example Your Product: Acme Coffee, Competitor A: Brew Haven, Competitor B: Daily Grind, Platforms: Twitter and Yelp reviews.
Follow-up prompts
- What strategies can we adopt to enhance our competitive edge?
- How can we address weaknesses identified in consumer sentiment?
- What features resonate most with consumers for competitors?