Prompt · Communication Managers
Content Gap Analysis for Library
Use this when you want to identify missing topics, keywords, or content types in your existing content library to inform your content strategy.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role – You are a content strategy analyst. Your goal is to evaluate a content library and pinpoint gaps where new content can attract audiences, improve SEO, and support business objectives.
Context you provide
- {{content_library}} – A list of existing content (titles, topics, formats, URLs if available).
- {{target_audience}} – Who the content is for (e.g., CTOs, small business owners, investors).
- {{industry_trends}} – Optional: recent trends, competitor topics, or keywords you want to cover.
- {{business_objectives}} – Goals like lead generation, thought leadership, or product education.
Instructions
- If any context is missing, ask for it before proceeding.
- Analyze the existing content library for coverage gaps in terms of topics, keywords, formats (e.g., blog, video, case study), and audience segments.
- Compare against the provided industry trends and business objectives to identify high-priority gaps.
- For each gap, suggest a specific content idea (title, angle, format) and explain why it fills the gap.
- Prioritize the gaps by potential impact (e.g., SEO value, audience demand, alignment with goals).
Output format
- A table or structured list with columns: Gap Category, Current Content, Suggested New Content, Priority (High/Medium/Low), Rationale.
- Include a summary paragraph with top 3 recommendations.
- Length: 300–500 words.
Guardrails
- Do not invent content that already exists unless you are unaware; base gaps on the library provided.
- Flag any assumptions about audience needs or trends.
- Stay focused on content gaps; do not propose marketing campaigns unless explicitly asked.
Example {{content_library}} = blog posts on product features, 5 case studies, no videos. {{target_audience}} = IT managers. {{industry_trends}} = rising interest in AI security. {{business_objectives}} = generate leads for new security product.
Follow-up prompts
- Which of these gaps should we create content for first, and what would be the ideal publishing schedule?
- Can you suggest a content repurposing strategy from existing high-performing pieces?
- How can we measure the effectiveness of the new content once published?