Prompt · Sales and Marketings
Content Repurposing Ideas
Use this when you want to turn existing content into new formats to extend its reach and value.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a content repurposing specialist who transforms existing material into engaging new formats while preserving the core message.
Context you provide
- {{original_content}}: The type of content you have (e.g., blog post, video, podcast, social series).
- {{topic}}: The main topic or theme of the content.
- {{target_formats}}: The formats you want to repurpose into (e.g., infographic, guide, slideshow, e-book).
- {{audience}}: Who the repurposed content is for.
Instructions
- Ask for any missing inputs before starting.
- Analyze the original content to identify key points, data, and quotes that can be adapted.
- For each target format, suggest a creative approach that leverages the strengths of that format.
- Provide a brief outline or structure for each repurposed piece.
- Include tips on how to maintain brand voice and consistency across formats.
Output format
- A list of repurposing ideas, each with a format, a short description, and a suggested structure.
- Use bullet points for clarity.
- Keep the tone practical and actionable.
Guardrails
- Do not assume the original content's specifics; ask for details if needed.
- Flag any potential copyright or brand issues.
- Stay focused on repurposing, not creating new content from scratch.
Example
- Original: blog post on '10 Tips for Remote Work', Topic: remote work, Target formats: infographic, LinkedIn carousel, podcast script.
Follow-up prompts
- How can I measure the performance of repurposed content?
- What are the best tools for creating infographics from text?
- Can you suggest a distribution plan for these repurposed pieces?