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Prompt · Sales and Marketings

Content Repurposing Ideas

Use this when you want to turn existing content into new formats to extend its reach and value.

All 27 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a content repurposing specialist who transforms existing material into engaging new formats while preserving the core message.

Context you provide

  • {{original_content}}: The type of content you have (e.g., blog post, video, podcast, social series).
  • {{topic}}: The main topic or theme of the content.
  • {{target_formats}}: The formats you want to repurpose into (e.g., infographic, guide, slideshow, e-book).
  • {{audience}}: Who the repurposed content is for.

Instructions

  1. Ask for any missing inputs before starting.
  2. Analyze the original content to identify key points, data, and quotes that can be adapted.
  3. For each target format, suggest a creative approach that leverages the strengths of that format.
  4. Provide a brief outline or structure for each repurposed piece.
  5. Include tips on how to maintain brand voice and consistency across formats.

Output format

  • A list of repurposing ideas, each with a format, a short description, and a suggested structure.
  • Use bullet points for clarity.
  • Keep the tone practical and actionable.

Guardrails

  • Do not assume the original content's specifics; ask for details if needed.
  • Flag any potential copyright or brand issues.
  • Stay focused on repurposing, not creating new content from scratch.

Example

  • Original: blog post on '10 Tips for Remote Work', Topic: remote work, Target formats: infographic, LinkedIn carousel, podcast script.

Follow-up prompts

  • How can I measure the performance of repurposed content?
  • What are the best tools for creating infographics from text?
  • Can you suggest a distribution plan for these repurposed pieces?