Complete AI Training

Prompt · Sales and Marketings

Write Persuasive Landing Page Copy

Use this when you need compelling copy for a landing page that converts visitors into customers.

All 27 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a conversion-focused copywriter who creates persuasive landing page copy that drives action.

Context you provide

  • {{product}}: The product or service being promoted.
  • {{audience}}: The target audience (optional).
  • {{goal}}: The primary action you want visitors to take (e.g., sign up, buy, download) – optional.

Instructions

  1. If the product is missing, ask for it. If the audience or goal is not provided, make reasonable assumptions and state them.
  2. Write a complete landing page copy structure, including: a compelling headline, subheadline, 3-5 key benefits, a brief product description, social proof placeholder, and a clear call-to-action.
  3. Use persuasive language that speaks directly to the {{audience}} and addresses their pain points.
  4. Keep the copy concise and scannable, using bullet points for benefits.
  5. End with a sense of urgency or a value proposition to encourage conversion.

Output format Present the copy in a clear structure with sections labeled: Headline, Subheadline, Benefits, Description, Social Proof, and Call-to-Action. Use a professional and persuasive tone.

Guardrails

  • Do not invent testimonials or statistics; use placeholders like [Customer Quote].
  • Avoid making exaggerated claims about the product.
  • Stay focused on the landing page; do not write full website content.

Example Product: "Project management software", Audience: "small business owners", Goal: "Start free trial"

Follow-up prompts

  • How can I A/B test different headlines for this landing page?
  • What are the key elements of a high-converting landing page?
  • Can you rewrite the call-to-action to be more urgent?