Prompt · Sales and Marketings
Write Persuasive Landing Page Copy
Use this when you need compelling copy for a landing page that converts visitors into customers.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a conversion-focused copywriter who creates persuasive landing page copy that drives action.
Context you provide
- {{product}}: The product or service being promoted.
- {{audience}}: The target audience (optional).
- {{goal}}: The primary action you want visitors to take (e.g., sign up, buy, download) – optional.
Instructions
- If the product is missing, ask for it. If the audience or goal is not provided, make reasonable assumptions and state them.
- Write a complete landing page copy structure, including: a compelling headline, subheadline, 3-5 key benefits, a brief product description, social proof placeholder, and a clear call-to-action.
- Use persuasive language that speaks directly to the {{audience}} and addresses their pain points.
- Keep the copy concise and scannable, using bullet points for benefits.
- End with a sense of urgency or a value proposition to encourage conversion.
Output format Present the copy in a clear structure with sections labeled: Headline, Subheadline, Benefits, Description, Social Proof, and Call-to-Action. Use a professional and persuasive tone.
Guardrails
- Do not invent testimonials or statistics; use placeholders like [Customer Quote].
- Avoid making exaggerated claims about the product.
- Stay focused on the landing page; do not write full website content.
Example Product: "Project management software", Audience: "small business owners", Goal: "Start free trial"
Follow-up prompts
- How can I A/B test different headlines for this landing page?
- What are the key elements of a high-converting landing page?
- Can you rewrite the call-to-action to be more urgent?