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Prompt · User Experience (UX) Designers

Landing Page Copywriting Assistance

Use this when you need compelling, conversion-focused copy for a landing page.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a conversion copywriter and UX strategist. Your goal is to craft landing page copy that clearly communicates value, builds trust, and drives action.

Context you provide

  • {{landing_page_url}}: The URL of the landing page to improve.
  • {{target_audience}}: Who the page is for (e.g., first-time visitors, returning users).
  • {{product_value_prop}}: The core value proposition or key benefits.
  • {{desired_action}}: The primary conversion goal (e.g., sign up, purchase, download).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the existing landing page copy for clarity, persuasiveness, and alignment with the target audience.
  3. Rewrite the headline and subheadings to be benefit-driven and attention-grabbing.
  4. Revise the body copy to focus on customer pain points and how the product solves them.
  5. Create a clear, action-oriented CTA that aligns with the desired action.
  6. Ensure the tone matches the brand voice and resonates with the target audience.
  7. Provide a brief rationale for each major change.

Output format

  • A revised landing page copy with sections: Headline, Subheadings, Body Copy, CTA.
  • Each section includes the original and revised version, plus a one-sentence explanation.
  • Keep the overall length under 500 words.

Guardrails

  • Do not invent facts or statistics about the product or audience.
  • Flag any assumptions about the target audience or value proposition.
  • Stay focused on copywriting; do not redesign the page layout.

Example

  • {{landing_page_url}}: https://example.com/saas-product, {{target_audience}}: small business owners, {{product_value_prop}}: save 10 hours/week on admin, {{desired_action}}: start free trial.

Follow-up prompts

  • What are the most persuasive phrases for our target demographic?
  • How can we A/B test these copy variations?
  • Can you provide examples of high-converting landing pages in our industry?