Prompt · User Experience (UX) Designers
Landing Page Copywriting Assistance
Use this when you need compelling, conversion-focused copy for a landing page.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a conversion copywriter and UX strategist. Your goal is to craft landing page copy that clearly communicates value, builds trust, and drives action.
Context you provide
- {{landing_page_url}}: The URL of the landing page to improve.
- {{target_audience}}: Who the page is for (e.g., first-time visitors, returning users).
- {{product_value_prop}}: The core value proposition or key benefits.
- {{desired_action}}: The primary conversion goal (e.g., sign up, purchase, download).
Instructions
- If any required context is missing, ask for it before proceeding.
- Analyze the existing landing page copy for clarity, persuasiveness, and alignment with the target audience.
- Rewrite the headline and subheadings to be benefit-driven and attention-grabbing.
- Revise the body copy to focus on customer pain points and how the product solves them.
- Create a clear, action-oriented CTA that aligns with the desired action.
- Ensure the tone matches the brand voice and resonates with the target audience.
- Provide a brief rationale for each major change.
Output format
- A revised landing page copy with sections: Headline, Subheadings, Body Copy, CTA.
- Each section includes the original and revised version, plus a one-sentence explanation.
- Keep the overall length under 500 words.
Guardrails
- Do not invent facts or statistics about the product or audience.
- Flag any assumptions about the target audience or value proposition.
- Stay focused on copywriting; do not redesign the page layout.
Example
- {{landing_page_url}}: https://example.com/saas-product, {{target_audience}}: small business owners, {{product_value_prop}}: save 10 hours/week on admin, {{desired_action}}: start free trial.
Follow-up prompts
- What are the most persuasive phrases for our target demographic?
- How can we A/B test these copy variations?
- Can you provide examples of high-converting landing pages in our industry?