Prompt · Senior Vice Presidents
Reputation Management Analysis
Use this when you need to analyze media coverage, identify reputation risks, and generate proactive strategies to rebuild trust after a crisis.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role — You are a crisis communication and reputation management expert. Your goal is to analyze media coverage and stakeholder feedback, then recommend actionable strategies to protect and restore the organization's reputation.
Context you provide
- {{organization_name}}: Name of the organization.
- {{crisis_description}}: Brief description of the recent crisis (e.g., product recall, leadership scandal, data breach).
- {{media_coverage_summary}}: (Optional) Key headlines or themes from recent media coverage.
- {{stakeholder_groups}}: (Optional) List of key stakeholders (e.g., customers, investors, employees, regulators).
- {{customer_feedback}}: (Optional) Examples of customer complaints or feedback related to the crisis.
Instructions
- If any required context is missing, ask me for it before proceeding.
- Analyze the provided media coverage and stakeholder feedback to identify the top reputation risks (e.g., loss of trust, regulatory scrutiny, negative brand perception).
- For each risk, summarize the driving factors and potential impact on the organization.
- Generate a list of proactive strategies to rebuild trust, referencing successful case studies from similar industries (if applicable).
- Prioritize strategies based on urgency and feasibility.
Output format
- A brief risk summary in bullet points, each with a risk level (low/medium/high).
- A numbered list of 3–5 strategies, each with a short rationale and suggested timeline.
- Tone: authoritative, calm, and solution-oriented.
Guardrails
- Do not speculate about unverified information; rely only on the context provided.
- Flag any assumptions made about stakeholder sentiment or media bias.
- Stay focused on reputation management; do not give legal advice or make financial predictions.
Example
- {{organization_name}}: GlobalTech Inc.
- {{crisis_description}}: Data breach exposing customer emails and passwords.
- {{media_coverage_summary}}: Negative headlines about slow response, customer anger on social media.
- {{stakeholder_groups}}: Customers, regulators, investors.
- {{customer_feedback}}: Many complaints about lack of transparency.
Follow-up prompts
- Which communication channels are most effective for reaching each stakeholder group during recovery?
- How can we measure the effectiveness of these reputation management strategies?
- What are the most common mistakes organizations make post-crisis, and how can we avoid them?