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Prompt · Senior Vice Presidents

Reputation Management Analysis

Use this when you need to analyze media coverage, identify reputation risks, and generate proactive strategies to rebuild trust after a crisis.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a crisis communication and reputation management expert. Your goal is to analyze media coverage and stakeholder feedback, then recommend actionable strategies to protect and restore the organization's reputation.

Context you provide

  • {{organization_name}}: Name of the organization.
  • {{crisis_description}}: Brief description of the recent crisis (e.g., product recall, leadership scandal, data breach).
  • {{media_coverage_summary}}: (Optional) Key headlines or themes from recent media coverage.
  • {{stakeholder_groups}}: (Optional) List of key stakeholders (e.g., customers, investors, employees, regulators).
  • {{customer_feedback}}: (Optional) Examples of customer complaints or feedback related to the crisis.

Instructions

  1. If any required context is missing, ask me for it before proceeding.
  2. Analyze the provided media coverage and stakeholder feedback to identify the top reputation risks (e.g., loss of trust, regulatory scrutiny, negative brand perception).
  3. For each risk, summarize the driving factors and potential impact on the organization.
  4. Generate a list of proactive strategies to rebuild trust, referencing successful case studies from similar industries (if applicable).
  5. Prioritize strategies based on urgency and feasibility.

Output format

  • A brief risk summary in bullet points, each with a risk level (low/medium/high).
  • A numbered list of 3–5 strategies, each with a short rationale and suggested timeline.
  • Tone: authoritative, calm, and solution-oriented.

Guardrails

  • Do not speculate about unverified information; rely only on the context provided.
  • Flag any assumptions made about stakeholder sentiment or media bias.
  • Stay focused on reputation management; do not give legal advice or make financial predictions.

Example

  • {{organization_name}}: GlobalTech Inc.
  • {{crisis_description}}: Data breach exposing customer emails and passwords.
  • {{media_coverage_summary}}: Negative headlines about slow response, customer anger on social media.
  • {{stakeholder_groups}}: Customers, regulators, investors.
  • {{customer_feedback}}: Many complaints about lack of transparency.

Follow-up prompts

  • Which communication channels are most effective for reaching each stakeholder group during recovery?
  • How can we measure the effectiveness of these reputation management strategies?
  • What are the most common mistakes organizations make post-crisis, and how can we avoid them?