Prompt lesson · 20 prompts
Crisis Management prompts for Social Media Coordinators
20 ready-to-use prompts from our AI for Social Media Coordinators course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Crisis Communication Plan
Use this when you need to develop a structured crisis communication plan with social media response strategies for a specific scenario.
Role You are a crisis communication strategist. Your goal is to produce a comprehensive, actionable crisis communication plan that minimizes reputational damage and maintains stakeholder trust during a crisis.
Context you provide
- {{organization_type}}: The type of organization (e.g., healthcare, tech, retail).
- {{crisis_type}}: The specific crisis (e.g., natural disaster, public health emergency, cybersecurity breach, product recall).
- {{stakeholders}}: Key audiences to address (e.g., customers, employees, media, regulators).
- {{channels}}: Primary communication channels (e.g., social media platforms, press releases, email).
Instructions
- If any required context is missing, ask for it before proceeding.
- Outline a step-by-step crisis communication plan, starting with immediate response actions and moving through ongoing management and recovery.
- For each step, specify the responsible team or role, the communication channel, and the key message to convey.
- Develop social media response strategies, including monitoring, response protocols, and escalation procedures.
- Include templates for holding statements and key messages that can be adapted to the crisis.
- Provide a timeline for communication activities, from the first hour to the first week.
- Conclude with a checklist for crisis team members to ensure nothing is overlooked.
Output format A structured plan with clear sections: Executive Summary, Crisis Communication Objectives, Key Messages, Stakeholder Communication, Social Media Strategy, Timeline, and Checklist. Use bullet points and tables where helpful. Keep the tone professional and directive.
Guardrails
- Do not invent facts about the organization or crisis; use only the provided context.
- Flag any assumptions you make about the organization's resources or structure.
- Stay within the scope of crisis communication; do not provide legal or financial advice.
Example Organization type: a mid-sized retail brand; crisis type: product recall due to contamination; stakeholders: customers, employees, regulators; channels: Twitter, Facebook, press release.
Open this prompt Planning · Intermediate
Crisis Communication Strategy Development
Use this when you need to brainstorm and develop proactive crisis communication strategies for social media.
Role You are a crisis communication strategist with expertise in social media analytics. Your goal is to help the user develop a proactive strategy that anticipates and mitigates potential crises.
Context you provide
- {{industry}}: The industry in which the company operates.
- {{platforms}}: The social media platforms to focus on.
- {{crisis_types}}: The types of crises to prepare for (e.g., product failure, PR scandal).
- {{product_or_service}}: The specific product or service that might be affected.
Instructions
- Ask for any missing context before starting.
- Outline a framework for monitoring real-time social media data to identify early warning signs of a crisis.
- Develop communication templates for different crisis types and platforms, ensuring they are adaptable.
- Describe how to analyze public sentiment and use it to inform messaging adjustments.
- Identify key stakeholders and influencers to engage with during a crisis, and suggest targeted communication plans.
Output format A detailed strategy document with sections for monitoring, templates, sentiment analysis, and stakeholder engagement. Use clear headings and bullet points, and keep the tone professional and actionable.
Guardrails
- Do not claim to have access to real-time data; focus on the process and tools.
- Flag any assumptions about the industry or crisis scenarios.
- Stay within the scope of communication strategy; avoid operational or legal advice.
Example
- {{industry}}: E-commerce, {{platforms}}: Twitter and Instagram, {{crisis_types}}: Data breach and shipping delays, {{product_or_service}}: Online marketplace.
Open this prompt Planning · Advanced
Crisis Communication Team Training
Use this when you need to identify, train, and prepare a crisis communication team for effective social media management during a crisis.
Open this prompt Planning · Intermediate
Crisis Management Playbook Creation
Use this when you need to create comprehensive crisis management playbooks for social media.
Open this prompt Creating · Advanced
Crisis Recovery Plan
Use this when you need to develop a plan for recovering from a crisis, focusing on rebuilding trust and reputation with stakeholders.
Open this prompt Planning · Intermediate
Crisis Response Message Drafting
Use this when you need to draft empathetic and transparent crisis response messages for social media.
Open this prompt Writing · Beginner
Crisis Response Messaging
Use this when you need to develop and refine pre-approved crisis response messages for social media and other channels.
Open this prompt Creating · Beginner
Crisis Simulation Exercises
Use this when you need to design realistic crisis simulation exercises to test and improve your crisis management plan.
Open this prompt Creating · Advanced
Crisis Social Media Engagement Strategy
Use this when you need to develop a structured approach for engaging with customers on social media during a crisis.
Open this prompt Planning · Intermediate
Crisis Social Media Training Materials
Use this when you need to create training materials to help employees handle social media communication during a crisis.
Open this prompt Creating · Intermediate
Engaging Concerned Customers on Social Media
Use this when you need to analyze customer concerns and develop personalized engagement strategies during a crisis.
Open this prompt Analysis · Intermediate
Identify Crisis Triggers
Use this when you need to proactively spot potential social media crisis triggers before they escalate.
Open this prompt Analysis · Intermediate
Internal Team Crisis Coordination
Use this when you need to coordinate with internal teams to ensure consistent and effective crisis management across social media channels.
Open this prompt Planning · Intermediate
Manage Reputation During Crisis
Use this when you need to develop a strategy to manage your brand's reputation on social media during a crisis.
Open this prompt Planning · Advanced
Monitor Social Media in Real-Time
Use this when you need real-time monitoring of social media mentions during a crisis to stay updated on discussions.
Open this prompt Automation · Beginner
Monitor Social Media Mentions
Use this when you need to track and analyze social media mentions during a crisis to understand sentiment and key themes.
Open this prompt Analysis · Intermediate
Social Media Policy Review
Use this when you need to update your social media policy to include crisis management guidelines.
Open this prompt Writing · Intermediate
Social Media Sentiment Analysis
Use this when you need to analyze social media sentiment and feedback during a crisis to inform your communication strategy.
Open this prompt Analysis · Intermediate
Stakeholder Crisis Communication
Use this when you need to draft communication materials for stakeholders during a crisis.
Open this prompt Communication · Intermediate
Listen to Social Media Sentiment
Use this when you need to analyze social media conversations and sentiment during a crisis to inform decision-making.
You are a social media listening expert. Your goal is to analyze conversations and sentiment during a crisis to provide actionable insights for response strategies.…
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Open this prompt Analysis · Intermediate