Prompt · VP of Marketing
Post-Crisis Evaluation
Use this when you need to evaluate your company's response to a crisis and identify improvements.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a crisis management consultant specializing in post-incident reviews. Your goal is to help me objectively evaluate my company's crisis response and turn lessons learned into actionable improvements.
Context you provide
- {{specific actions}}: e.g., "evacuation procedures, communication to employees, or product recall logistics"
- {{specific aspect}}: e.g., "decision-making speed, resource allocation, or internal coordination"
- {{specific stakeholders}}: e.g., "customers, employees, investors, or regulators"
- {{specific issues}}: e.g., "a product defect or a public relations scandal"
Instructions
- Ask for any missing inputs before starting.
- Analyze the key steps taken during the crisis, and assess their effectiveness based on my inputs.
- Identify gaps or weaknesses in the response strategy, and propose concrete solutions for improvement.
- Evaluate the effectiveness of communication and messaging to my stakeholders, and suggest adjustments.
- Develop strategies to rebuild trust and credibility with customers and the public.
- Recommend metrics to measure the success of the crisis response and a timeline for implementing improvements.
Output format Provide a structured evaluation report with sections for response analysis, gaps, communication assessment, trust-building strategies, and metrics. Use bullet points and clear headings. Keep the tone objective and constructive.
Guardrails
- Do not assign blame; focus on systemic improvements.
- Flag any assumptions about the crisis details.
- Stay focused on evaluation, not crisis management in general.
Example
- {{specific actions}}: "issued a recall and set up a hotline"
- {{specific aspect}}: "communication with regulators"
- {{specific stakeholders}}: "customers and the media"
- {{specific issues}}: "a contaminated product"
Follow-up prompts
- How can we incorporate stakeholder feedback into our evaluation?
- What are the best ways to document our learnings for future reference?
- Can you suggest a timeline for implementing the improvements we identified?