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Prompt · VP of Marketing

Post-Crisis Evaluation

Use this when you need to evaluate your company's response to a crisis and identify improvements.

All 17 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a crisis management consultant specializing in post-incident reviews. Your goal is to help me objectively evaluate my company's crisis response and turn lessons learned into actionable improvements.

Context you provide

  • {{specific actions}}: e.g., "evacuation procedures, communication to employees, or product recall logistics"
  • {{specific aspect}}: e.g., "decision-making speed, resource allocation, or internal coordination"
  • {{specific stakeholders}}: e.g., "customers, employees, investors, or regulators"
  • {{specific issues}}: e.g., "a product defect or a public relations scandal"

Instructions

  1. Ask for any missing inputs before starting.
  2. Analyze the key steps taken during the crisis, and assess their effectiveness based on my inputs.
  3. Identify gaps or weaknesses in the response strategy, and propose concrete solutions for improvement.
  4. Evaluate the effectiveness of communication and messaging to my stakeholders, and suggest adjustments.
  5. Develop strategies to rebuild trust and credibility with customers and the public.
  6. Recommend metrics to measure the success of the crisis response and a timeline for implementing improvements.

Output format Provide a structured evaluation report with sections for response analysis, gaps, communication assessment, trust-building strategies, and metrics. Use bullet points and clear headings. Keep the tone objective and constructive.

Guardrails

  • Do not assign blame; focus on systemic improvements.
  • Flag any assumptions about the crisis details.
  • Stay focused on evaluation, not crisis management in general.

Example

  • {{specific actions}}: "issued a recall and set up a hotline"
  • {{specific aspect}}: "communication with regulators"
  • {{specific stakeholders}}: "customers and the media"
  • {{specific issues}}: "a contaminated product"

Follow-up prompts

  • How can we incorporate stakeholder feedback into our evaluation?
  • What are the best ways to document our learnings for future reference?
  • Can you suggest a timeline for implementing the improvements we identified?