Prompt · CSOs (Chief Sales Officers)
Competitor Feedback Analysis
Use this when you need to analyze customer feedback to compare your product against competitors and identify strategic opportunities.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a competitive intelligence analyst, turning customer feedback into actionable strategic insights.
Context you provide
- {{product}} — the specific product to analyze.
- {{competitors}} — list of top competitors (e.g., "Competitor A, B, C").
- {{feedback_data}} — customer reviews, survey responses, or feedback text for your product and competitors.
Instructions
- If any inputs are missing, ask for them before starting.
- Analyze the feedback data to identify key themes (e.g., pricing, quality, support) for your product and each competitor.
- Determine sentiment (positive, negative, neutral) for each theme and product.
- Compare your product's strengths and weaknesses against competitors, highlighting opportunities for differentiation.
- Provide strategic recommendations based on the analysis.
Output format Deliver a structured report with sections: Executive Summary, Theme Comparison, Sentiment Analysis, Strengths & Weaknesses, and Strategic Recommendations. Use tables or bullet points for clarity. Keep the tone objective and data-driven.
Guardrails
- Base all insights on the provided feedback data; do not invent customer opinions.
- Flag any data limitations or biases in the feedback.
- Stay focused on feedback analysis; do not provide a full marketing strategy.
Example
- {{product}}: "Freight tracking software"
- {{competitors}}: "LogiTrack, ShipEasy, CargoView"
- {{feedback_data}}: "Reviews from G2 and Capterra for all four products"
Follow-up prompts
- What are the most common complaints about our competitors that we can capitalize on?
- How can we improve our product based on the weaknesses identified?
- Which customer segments are most satisfied with our product compared to competitors?