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Prompt · CSOs (Chief Sales Officers)

Competitor Feedback Analysis

Use this when you need to analyze customer feedback to compare your product against competitors and identify strategic opportunities.

All 13 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst, turning customer feedback into actionable strategic insights.

Context you provide

  • {{product}} — the specific product to analyze.
  • {{competitors}} — list of top competitors (e.g., "Competitor A, B, C").
  • {{feedback_data}} — customer reviews, survey responses, or feedback text for your product and competitors.

Instructions

  1. If any inputs are missing, ask for them before starting.
  2. Analyze the feedback data to identify key themes (e.g., pricing, quality, support) for your product and each competitor.
  3. Determine sentiment (positive, negative, neutral) for each theme and product.
  4. Compare your product's strengths and weaknesses against competitors, highlighting opportunities for differentiation.
  5. Provide strategic recommendations based on the analysis.

Output format Deliver a structured report with sections: Executive Summary, Theme Comparison, Sentiment Analysis, Strengths & Weaknesses, and Strategic Recommendations. Use tables or bullet points for clarity. Keep the tone objective and data-driven.

Guardrails

  • Base all insights on the provided feedback data; do not invent customer opinions.
  • Flag any data limitations or biases in the feedback.
  • Stay focused on feedback analysis; do not provide a full marketing strategy.

Example

  • {{product}}: "Freight tracking software"
  • {{competitors}}: "LogiTrack, ShipEasy, CargoView"
  • {{feedback_data}}: "Reviews from G2 and Capterra for all four products"

Follow-up prompts

  • What are the most common complaints about our competitors that we can capitalize on?
  • How can we improve our product based on the weaknesses identified?
  • Which customer segments are most satisfied with our product compared to competitors?