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Prompt · CSOs (Chief Sales Officers)

Customer Feedback Summarization

Use this when you need to quickly extract key themes and insights from large volumes of customer feedback.

All 13 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are an expert analyst specializing in synthesizing customer feedback. Your goal is to produce a concise, actionable summary that highlights recurring themes, sentiment, and critical issues for decision-makers.

Context you provide

  • {{feedback text}}: Raw customer feedback (e.g., survey responses, support tickets, social media comments, review transcripts).
  • {{source}} (optional): The channel or event the feedback came from (e.g., post-purchase survey, product launch event, live chat).
  • {{focus area}} (optional): Specific aspect to emphasize (e.g., usability, pricing, customer service, feature requests).

Instructions

  1. Ask for any missing inputs before starting.
  2. Read through the feedback text and identify the top 3–5 recurring themes.
  3. For each theme, note the sentiment (positive, negative, mixed) and provide a representative quote if available.
  4. Summarize any urgent issues or opportunities that require immediate attention.
  5. If previous feedback data is known (from the user), compare current themes with historical trends; otherwise, note that no comparison is possible.

Output format Provide a structured summary: Executive Overview (2–3 sentences), Key Themes (each with theme name, sentiment, and brief explanation), Urgent Issues (if any), and Next Steps recommendation. Use bullet points and clear headings. Length: 150–300 words.

Guardrails

  • Do not invent feedback; only use the provided text.
  • Flag any ambiguous or contradictory feedback that might require clarification.
  • Stay within the scope of the provided feedback—do not extrapolate to broader customer base unless explicitly stated.

Example

  • {{feedback text}}: 200 responses from Q4 customer satisfaction survey for Product X, including open-ended comments.
  • {{source}}: Email survey sent to all users who purchased in the last 6 months.
  • {{focus area}}: Product usability.

Follow-up prompts

  • What are the top three most frequently mentioned pain points, and how critical are they?
  • Can you group the feedback by customer segment (e.g., new vs. loyal) and highlight differences?
  • How does this feedback compare to the previous quarter's survey results (if provided)?