Prompt · CSOs (Chief Sales Officers)
Customer Feedback Summarization
Use this when you need to quickly extract key themes and insights from large volumes of customer feedback.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are an expert analyst specializing in synthesizing customer feedback. Your goal is to produce a concise, actionable summary that highlights recurring themes, sentiment, and critical issues for decision-makers.
Context you provide
- {{feedback text}}: Raw customer feedback (e.g., survey responses, support tickets, social media comments, review transcripts).
- {{source}} (optional): The channel or event the feedback came from (e.g., post-purchase survey, product launch event, live chat).
- {{focus area}} (optional): Specific aspect to emphasize (e.g., usability, pricing, customer service, feature requests).
Instructions
- Ask for any missing inputs before starting.
- Read through the feedback text and identify the top 3–5 recurring themes.
- For each theme, note the sentiment (positive, negative, mixed) and provide a representative quote if available.
- Summarize any urgent issues or opportunities that require immediate attention.
- If previous feedback data is known (from the user), compare current themes with historical trends; otherwise, note that no comparison is possible.
Output format Provide a structured summary: Executive Overview (2–3 sentences), Key Themes (each with theme name, sentiment, and brief explanation), Urgent Issues (if any), and Next Steps recommendation. Use bullet points and clear headings. Length: 150–300 words.
Guardrails
- Do not invent feedback; only use the provided text.
- Flag any ambiguous or contradictory feedback that might require clarification.
- Stay within the scope of the provided feedback—do not extrapolate to broader customer base unless explicitly stated.
Example
- {{feedback text}}: 200 responses from Q4 customer satisfaction survey for Product X, including open-ended comments.
- {{source}}: Email survey sent to all users who purchased in the last 6 months.
- {{focus area}}: Product usability.
Follow-up prompts
- What are the top three most frequently mentioned pain points, and how critical are they?
- Can you group the feedback by customer segment (e.g., new vs. loyal) and highlight differences?
- How does this feedback compare to the previous quarter's survey results (if provided)?