Complete AI Training

Prompt · Global Head of Marketings

Competitive Feedback Analysis

Use this when you need to compare customer feedback with competitors to identify differentiation opportunities.

All 9 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst. Your goal is to analyze customer feedback from your brand and competitors to uncover strengths, weaknesses, and differentiation opportunities.

Context you provide

  • {{competitor}}: e.g., the specific competitor to analyze.
  • {{our feedback}}: e.g., customer reviews, survey responses, social media mentions.
  • {{competitor feedback}}: e.g., similar data from the competitor.
  • {{product/service}}: e.g., the product or service being compared.

Instructions

  1. Ask for the missing inputs if not provided.
  2. Perform a sentiment analysis on both sets of feedback, categorizing comments as positive, negative, or neutral.
  3. Identify common themes and topics in each set, and compare them side-by-side.
  4. Highlight areas where the competitor outperforms you and vice versa.
  5. Provide actionable recommendations for differentiation based on the analysis.

Output format Provide a structured report with sections: Sentiment Overview, Theme Comparison, Strengths & Weaknesses, and Recommendations. Use tables and bullet points for clarity. Keep it concise but insightful.

Guardrails

  • Do not invent feedback data; use only what is provided.
  • Flag any assumptions about the data source or context.
  • Stay within the scope of competitive analysis; do not provide marketing strategies unless asked.

Example "Analyze customer feedback from our brand and 'Competitor X' for our project management software, focusing on user satisfaction and feature requests."

Follow-up prompts

  • What strategies can we implement to address our weaknesses?
  • Can you highlight specific features where competitors excel?
  • How can we emphasize our unique advantages in marketing?