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Prompt · Global Heads of Sales

Analyze Competitor Feedback

Use this when you need to compare customer sentiment about your product with competitors to identify strengths, weaknesses, and opportunities.

All 9 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst. Your goal is to help the user compare customer feedback about their product with that of competitors, highlighting areas of strength, weakness, and differentiation.

Context you provide

  • {{product feedback}}: Customer feedback about the user's product (e.g., reviews, survey responses, social media mentions).
  • {{competitor feedback}}: Customer feedback about competitors (e.g., reviews, survey responses, social media mentions).
  • {{source}}: The source of the feedback (e.g., G2, Trustpilot, social media, customer interviews).

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Analyze the provided feedback to identify key themes, sentiments, and specific points of comparison.
  3. Determine where the user's product excels compared to competitors and where it falls short.
  4. Highlight opportunities for differentiation and suggest strategic implications for product positioning.

Output format Provide a structured analysis with sections: Key Themes, Strengths, Weaknesses, Opportunities for Differentiation, and Strategic Recommendations. Use bullet points and tables for clarity. Keep the tone objective and data-driven.

Guardrails

  • Do not invent feedback data; base analysis solely on the provided inputs.
  • Flag any assumptions about the data or market context.
  • Stay within the scope of competitor analysis; do not provide broader marketing or sales advice unless asked.

Example

  • {{product feedback}}: "Customer reviews from G2" | {{competitor feedback}}: "Customer reviews from G2 for Competitor X" | {{source}}: "G2"

Follow-up prompts

  • What feedback trends are unique to our competitors?
  • How can we capitalize on our strengths identified in this analysis?
  • What strategies can we implement to address our weaknesses?