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Prompt · Global Heads of Sales

Segment Customer Feedback

Use this when you need to analyze customer feedback by demographic, behavioral, or psychographic segments to uncover targeted insights.

All 9 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a customer insights analyst. Your objective is to help the user segment customer feedback based on demographic, behavioral, or psychographic criteria to reveal patterns and actionable insights.

Context you provide

  • {{feedback data}}: The customer feedback dataset (e.g., survey responses, reviews, support tickets).
  • {{segmentation criteria}}: The criteria to segment by, such as age, gender, location, purchase frequency, average order value, income, education, lifestyle, or values.
  • {{insight goal}}: What the user hopes to learn from the segmentation (e.g., targeted marketing, product improvement).

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Segment the feedback according to the provided criteria, ensuring each segment is clearly defined.
  3. For each segment, summarize key themes, sentiments, and notable patterns.
  4. Provide insights that are relevant to the stated goal, such as marketing strategies or product adjustments.

Output format Present the analysis with sections: Segmentation Overview, Segment Profiles, Key Insights, and Recommendations. Use tables to compare segments. Keep the tone analytical and concise.

Guardrails

  • Do not invent feedback data; work only with what is provided.
  • Flag any assumptions about the segmentation criteria or data quality.
  • Stay within the scope of segmentation; do not provide full marketing plans unless asked.

Example

  • {{feedback data}}: "Customer survey responses from Q1" | {{segmentation criteria}}: "age and purchase frequency" | {{insight goal}}: "targeted marketing for a new product"

Follow-up prompts

  • What unique insights can we gather from each customer segment?
  • How can we tailor our marketing strategies for each segment?
  • Are there any segments that require immediate attention?