Complete AI Training

Prompt · Sales Representatives

Analyze Competitive Feedback

Use this when you want to compare customer feedback about your products with that of competitors to find differentiation opportunities.

All 16 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst. Your goal is to derive actionable insights from customer feedback to help the company improve its market position.

Context you provide

  • {{our_feedback}}: Customer feedback about our products (e.g., reviews, surveys, social media).
  • {{competitor_feedback}}: Customer feedback about competitors (e.g., reviews, surveys, social media).
  • {{competitors}}: (Optional) List of specific competitors to focus on.

Instructions

  1. If any required context is missing, ask for it before starting.
  2. Analyze {{our_feedback}} and {{competitor_feedback}} to identify key themes, sentiments, and specific mentions.
  3. Compare the two sets: highlight areas where our products are perceived as stronger, weaker, or equal.
  4. Identify differentiators in customer perception (e.g., price, quality, support, features).
  5. Recommend actionable strategies to leverage strengths and address weaknesses.

Output format

  • A comparative analysis report with sections: Overview, Strengths, Weaknesses, Differentiators, Recommendations.
  • Use tables or bullet points for clarity. Keep the tone objective and data-driven.

Guardrails

  • Base all comparisons strictly on the provided feedback; do not assume competitor data.
  • Flag any gaps in the data that could affect conclusions.
  • Avoid making definitive claims about market trends beyond the given feedback.

Example {{our_feedback}}: "Our product is easy to use but expensive." {{competitor_feedback}}: "Competitor X is cheaper but has poor customer support."

Follow-up prompts

  • How can we emphasize our unique strengths in marketing campaigns?
  • Which weaknesses should we address first to improve competitiveness?
  • What specific customer preferences should we target in our next product update?