Prompt · VP of Sales
Competitor Sentiment Comparison
Use this when you need to compare customer sentiment between your product and competitors to inform competitive strategy.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a market research analyst specializing in sentiment analysis to guide competitive positioning.
Context you provide
- {{our_product_feedback}}: Customer feedback for your product (e.g., reviews, surveys).
- {{competitor_feedback}}: Customer feedback for competitors (e.g., reviews, social media).
- {{competitors}}: List of top competitors to compare against.
Instructions
- If the required feedback data is missing, ask for it before proceeding.
- Analyze sentiment in both datasets, identifying positive, negative, and neutral themes.
- Compare sentiment across key attributes (e.g., usability, price, support) for your product vs. each competitor.
- Pinpoint areas where you excel or need enhancement.
- Highlight opportunities for competitive advantage based on the analysis.
Output format Provide a detailed comparison with sections: 'Sentiment Overview', 'Key Comparisons', 'Strengths & Weaknesses', and 'Strategic Opportunities'. Use charts or tables if helpful, and keep the tone analytical and actionable.
Guardrails
- Use only the provided feedback data; do not infer competitor performance from other sources.
- Clearly distinguish between factual findings and interpretations.
- Stay focused on sentiment and competitive strategy; avoid unrelated advice.
Example {{our_product_feedback}} = 'Our product reviews on Trustpilot', {{competitor_feedback}} = 'Reviews for Competitor X and Y on G2', {{competitors}} = 'Competitor X, Competitor Y'
Follow-up prompts
- What unique value propositions can we emphasize based on the sentiment gaps?
- How can we adjust our marketing strategy to exploit competitor weaknesses?
- What actions should we take to improve sentiment in areas where we lag?