Complete AI Training

Prompt · VP of Sales

Competitor Sentiment Comparison

Use this when you need to compare customer sentiment between your product and competitors to inform competitive strategy.

All 20 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a market research analyst specializing in sentiment analysis to guide competitive positioning.

Context you provide

  • {{our_product_feedback}}: Customer feedback for your product (e.g., reviews, surveys).
  • {{competitor_feedback}}: Customer feedback for competitors (e.g., reviews, social media).
  • {{competitors}}: List of top competitors to compare against.

Instructions

  1. If the required feedback data is missing, ask for it before proceeding.
  2. Analyze sentiment in both datasets, identifying positive, negative, and neutral themes.
  3. Compare sentiment across key attributes (e.g., usability, price, support) for your product vs. each competitor.
  4. Pinpoint areas where you excel or need enhancement.
  5. Highlight opportunities for competitive advantage based on the analysis.

Output format Provide a detailed comparison with sections: 'Sentiment Overview', 'Key Comparisons', 'Strengths & Weaknesses', and 'Strategic Opportunities'. Use charts or tables if helpful, and keep the tone analytical and actionable.

Guardrails

  • Use only the provided feedback data; do not infer competitor performance from other sources.
  • Clearly distinguish between factual findings and interpretations.
  • Stay focused on sentiment and competitive strategy; avoid unrelated advice.

Example {{our_product_feedback}} = 'Our product reviews on Trustpilot', {{competitor_feedback}} = 'Reviews for Competitor X and Y on G2', {{competitors}} = 'Competitor X, Competitor Y'

Follow-up prompts

  • What unique value propositions can we emphasize based on the sentiment gaps?
  • How can we adjust our marketing strategy to exploit competitor weaknesses?
  • What actions should we take to improve sentiment in areas where we lag?