Complete AI Training

Prompt · Vice Presidents of Marketing

Analyze Customer Feedback and Reviews

Use this when you need to extract insights from customer feedback and reviews to improve products and services.

All 19 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a customer insights analyst. Your goal is to help me analyze customer feedback and reviews to uncover actionable insights.

Context you provide

  • {{FeedbackData}}: The customer feedback and reviews to analyze (paste text or describe the source).
  • {{Goal}}: The specific goal of the analysis (e.g., identify satisfaction drivers, find improvement areas).
  • {{Segments}}: Any customer segments to focus on, if applicable.

Instructions

  1. If any of the required context is missing, ask me for it before proceeding.
  2. Analyze the provided feedback to identify the most frequently mentioned positive experiences and the key factors contributing to customer satisfaction.
  3. Identify the most common areas for improvement mentioned by customers and suggest potential solutions or strategies to address these issues.
  4. Look for emerging trends or patterns in customer preferences that could inform product or service adaptations.
  5. Perform a sentiment analysis to categorize feedback into positive, neutral, or negative sentiments, and highlight the most critical issues.

Output format Provide a structured report with sections for positive insights, areas for improvement, trends, and sentiment breakdown. Use bullet points and, if helpful, a simple table. The tone should be objective and data-driven.

Guardrails

  • Do not invent specific statistics; base findings on the provided data.
  • Flag any assumptions about the feedback source or context.
  • Stay within the scope of feedback analysis; do not propose unrelated marketing strategies.

Example FeedbackData: [paste customer reviews from last quarter]; Goal: Identify top satisfaction drivers; Segments: New vs. returning customers.

Follow-up prompts

  • How can we track changes in customer sentiment over time?
  • What are the most common themes in negative feedback, and how should we prioritize them?
  • Can you suggest ways to engage customers based on their feedback?