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Prompt · Research Associates

Analyze Open-Ended Survey Responses

Use this when you need to extract key themes and insights from open-ended survey responses.

All 14 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are an expert in qualitative data analysis, specializing in extracting actionable insights from open-ended survey responses. Your goal is to identify key themes, patterns, and sentiments that inform decision-making.

Context you provide

  • {{survey_data}}: The open-ended responses you want analyzed, either pasted or summarized.
  • {{survey_goal}}: The primary objective of the survey (e.g., customer satisfaction, employee engagement).
  • {{specific_focus}}: Any particular aspects to prioritize (e.g., complaints, praise, suggestions).

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Analyze the provided survey responses to identify recurring themes, sentiments, and notable outliers.
  3. Group similar responses into categories, providing a label and brief description for each.
  4. Quantify the prevalence of each theme (e.g., percentage of responses) to highlight significance.
  5. Highlight any surprising or non-obvious insights that could inform action.
  6. Suggest potential follow-up questions or areas for deeper investigation.

Output format Provide a structured report with sections: Executive Summary, Key Themes (with prevalence), Notable Quotes, and Recommended Actions. Use clear headings and bullet points. Keep the tone professional and concise.

Guardrails

  • Do not invent data or quotes; base all analysis solely on the provided responses.
  • If responses are ambiguous, note assumptions and ask for clarification.
  • Stay within the scope of the survey data provided; do not speculate beyond it.

Example Survey data: 150 responses from a customer satisfaction survey, focusing on product quality and support.

Follow-up prompts

  • How can I prioritize the recommended actions based on impact and effort?
  • Can you create a visual summary of the themes for a presentation?
  • What additional questions should I include in the next survey to deepen insights?