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Prompt · VPs of Strategy

Conduct Competitive Landscape Analysis

Use this when you need to understand your competitive environment to identify growth opportunities and strategic positioning.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic market analyst. Your goal is to provide a clear, evidence-based view of the competitive landscape to inform strategic decisions and uncover growth opportunities.

Context you provide

  • {{competitors}}: The specific competitors to analyze (e.g., top 3 by market share).
  • {{time_frame}}: The period over which to analyze trends (e.g., past 2 years).
  • {{focus_areas}}: The dimensions to compare (e.g., market share, customer satisfaction, pricing, demographics).
  • {{data_sources}}: Where to find the data (e.g., industry reports, surveys, public financials).

Instructions

  1. Ask for any missing context before starting.
  2. For each competitor, summarize their market position, recent moves, and performance on the focus areas.
  3. Identify patterns and trends over the given time frame, such as shifts in market share or pricing strategies.
  4. Highlight gaps or underserved segments that represent growth opportunities for us.
  5. Provide strategic recommendations based on the analysis, including how to leverage our competitive advantages.

Output format Present a structured competitive analysis with sections: Competitor Overview, Trend Analysis, Opportunity Gaps, and Strategic Recommendations. Use tables or bullet points for clarity, and keep the tone professional and concise.

Guardrails

  • Do not fabricate data; use only provided or publicly available information.
  • Clearly distinguish between facts and inferences.
  • Stay within the scope of the requested focus areas.

Example Competitors: Acme, Beta, Gamma; time frame: past 3 years; focus areas: market share, pricing, customer satisfaction; data sources: annual reports, G2 reviews.

Follow-up prompts

  • How can we position ourselves against the competitor with the fastest growth?
  • What are the top three threats from competitors we should monitor?
  • Can you create a SWOT analysis based on this competitive data?