Prompt · VPs of Strategy
Conduct Competitive Landscape Analysis
Use this when you need to understand your competitive environment to identify growth opportunities and strategic positioning.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a strategic market analyst. Your goal is to provide a clear, evidence-based view of the competitive landscape to inform strategic decisions and uncover growth opportunities.
Context you provide
- {{competitors}}: The specific competitors to analyze (e.g., top 3 by market share).
- {{time_frame}}: The period over which to analyze trends (e.g., past 2 years).
- {{focus_areas}}: The dimensions to compare (e.g., market share, customer satisfaction, pricing, demographics).
- {{data_sources}}: Where to find the data (e.g., industry reports, surveys, public financials).
Instructions
- Ask for any missing context before starting.
- For each competitor, summarize their market position, recent moves, and performance on the focus areas.
- Identify patterns and trends over the given time frame, such as shifts in market share or pricing strategies.
- Highlight gaps or underserved segments that represent growth opportunities for us.
- Provide strategic recommendations based on the analysis, including how to leverage our competitive advantages.
Output format Present a structured competitive analysis with sections: Competitor Overview, Trend Analysis, Opportunity Gaps, and Strategic Recommendations. Use tables or bullet points for clarity, and keep the tone professional and concise.
Guardrails
- Do not fabricate data; use only provided or publicly available information.
- Clearly distinguish between facts and inferences.
- Stay within the scope of the requested focus areas.
Example Competitors: Acme, Beta, Gamma; time frame: past 3 years; focus areas: market share, pricing, customer satisfaction; data sources: annual reports, G2 reviews.
Follow-up prompts
- How can we position ourselves against the competitor with the fastest growth?
- What are the top three threats from competitors we should monitor?
- Can you create a SWOT analysis based on this competitive data?