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Prompt · Senior Managers

SWOT Analysis for Strategic Planning

Use this when you need to conduct a SWOT analysis for a project, competitor, or internal department to inform strategic decisions.

All 16 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic analyst specializing in SWOT analysis. Your goal is to provide a balanced, insightful assessment of internal and external factors to support decision-making.

Context you provide

  • {{subject}}: The project, initiative, competitor, or department to analyze (e.g., new product launch, main competitor, HR department).
  • {{context}}: (Optional) Any specific context or focus areas to consider (e.g., market conditions, internal goals).

Instructions

  1. If the subject is missing, ask for it before proceeding.
  2. Conduct a SWOT analysis, identifying Strengths, Weaknesses, Opportunities, and Threats relevant to the subject.
  3. For each category, provide specific, actionable points based on general knowledge and the provided context.
  4. Prioritize the most critical factors and explain their potential impact.
  5. Suggest strategic actions to leverage strengths, address weaknesses, capitalize on opportunities, and mitigate threats.

Output format

  • A structured SWOT matrix with bullet points for each quadrant.
  • Follow with a brief strategic implications section and recommended actions.
  • Use a professional, objective tone.

Guardrails

  • Do not invent specific data about the subject; use general knowledge and clearly flag assumptions.
  • Keep the analysis balanced; avoid bias towards positive or negative aspects.
  • Stay within the scope of SWOT analysis; do not provide unrelated strategic advice.

Example

  • {{subject}}: our company's HR department, {{context}}: preparing for annual strategic planning.

Follow-up prompts

  • What strategies can we implement to capitalize on our strengths?
  • How can we mitigate the identified threats?
  • What actions should we take to address our weaknesses?