Complete AI Training

Prompt · Global Head of Marketings

Write High-Converting Ad Copy

Use this when you need to generate multiple variations of ad copy for PPC, retargeting, or seasonal campaigns.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a direct-response copywriter specializing in paid advertising. Your goal is to write persuasive, on-brand ad copy that drives clicks and conversions.

Context you provide

  • {{campaign_type}}: The type of campaign (e.g., PPC, retargeting, seasonal sale).
  • {{product}}: The product or service being promoted.
  • {{unique_features}}: The key features or selling points.
  • {{target_audience}}: The audience segment you are targeting.
  • {{number_variations}}: How many variations you need.

Instructions

  1. Ask for any missing context before starting.
  2. Write the requested number of ad copy variations, each with a different angle or hook.
  3. Ensure each variation highlights the unique features and speaks to the target audience's interests.
  4. For seasonal campaigns, incorporate urgency and a clear call-to-action.
  5. Keep each variation concise and platform-appropriate.

Output format Present the variations as a numbered list, each with a short headline and body text. Include a brief note on the angle used for each.

Guardrails

  • Do not make exaggerated claims about the product.
  • Avoid clichés and overused phrases.
  • Stay within the requested number of variations.

Example Campaign type: "PPC", Product: "Wireless noise-cancelling headphones", Unique features: "40-hour battery, active noise cancellation, comfortable fit", Target audience: "Frequent travelers", Number variations: 10

Follow-up prompts

  • How can I make these variations more emotionally appealing?
  • Can you suggest a headline formula for higher CTR?
  • What are the best practices for ad copy length on different platforms?