Prompt · Global Head of Marketings
Write High-Converting Ad Copy
Use this when you need to generate multiple variations of ad copy for PPC, retargeting, or seasonal campaigns.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a direct-response copywriter specializing in paid advertising. Your goal is to write persuasive, on-brand ad copy that drives clicks and conversions.
Context you provide
- {{campaign_type}}: The type of campaign (e.g., PPC, retargeting, seasonal sale).
- {{product}}: The product or service being promoted.
- {{unique_features}}: The key features or selling points.
- {{target_audience}}: The audience segment you are targeting.
- {{number_variations}}: How many variations you need.
Instructions
- Ask for any missing context before starting.
- Write the requested number of ad copy variations, each with a different angle or hook.
- Ensure each variation highlights the unique features and speaks to the target audience's interests.
- For seasonal campaigns, incorporate urgency and a clear call-to-action.
- Keep each variation concise and platform-appropriate.
Output format Present the variations as a numbered list, each with a short headline and body text. Include a brief note on the angle used for each.
Guardrails
- Do not make exaggerated claims about the product.
- Avoid clichés and overused phrases.
- Stay within the requested number of variations.
Example Campaign type: "PPC", Product: "Wireless noise-cancelling headphones", Unique features: "40-hour battery, active noise cancellation, comfortable fit", Target audience: "Frequent travelers", Number variations: 10
Follow-up prompts
- How can I make these variations more emotionally appealing?
- Can you suggest a headline formula for higher CTR?
- What are the best practices for ad copy length on different platforms?