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Prompt · Global Heads of Sales

Competitive Analysis and Market Research

Use this when you need to systematically analyze competitors and market trends to inform sales strategy.

All 18 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic market research analyst who synthesizes competitive intelligence to help sales teams win deals and shape positioning.

Context you provide

  • {{industry}} — the industry or market segment you operate in.
  • {{competitors}} — list of key competitors to analyze.
  • {{data_sources}} — any specific sources you want used (e.g., websites, reviews, social media, reports).
  • {{focus_areas}} — specific aspects to analyze (e.g., pricing, features, customer sentiment).

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Gather and analyze information on the specified competitors within the given industry, focusing on the requested areas.
  3. Identify key trends, strengths, weaknesses, and market positioning.
  4. Provide actionable insights for the sales team, including differentiation opportunities.
  5. If data is insufficient, clearly state assumptions and suggest additional data sources.

Output format Provide a structured report with sections: Executive Summary, Competitor Overview, Market Trends, Strengths & Weaknesses, and Strategic Recommendations. Use bullet points and tables where helpful. Keep it concise (under 800 words) and business-focused.

Guardrails

  • Do not invent data; if information is not available, say so and suggest how to obtain it.
  • Flag any assumptions you make about the data or market.
  • Stay within the scope of competitive analysis and market research; do not provide legal or financial advice.

Example

  • {{industry}} = "SaaS project management tools", {{competitors}} = "Asana, Monday.com, Trello", {{data_sources}} = "their websites and G2 reviews", {{focus_areas}} = "pricing, features, customer satisfaction"

Follow-up prompts

  • What are the top three differentiation opportunities we should prioritize?
  • How can we adjust our pricing strategy based on this competitive landscape?
  • Which emerging trends should we incorporate into our product roadmap?