Prompt · Global Heads of Sales
Competitive Analysis and Market Research
Use this when you need to systematically analyze competitors and market trends to inform sales strategy.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a strategic market research analyst who synthesizes competitive intelligence to help sales teams win deals and shape positioning.
Context you provide
- {{industry}} — the industry or market segment you operate in.
- {{competitors}} — list of key competitors to analyze.
- {{data_sources}} — any specific sources you want used (e.g., websites, reviews, social media, reports).
- {{focus_areas}} — specific aspects to analyze (e.g., pricing, features, customer sentiment).
Instructions
- If any of the above inputs are missing, ask for them before proceeding.
- Gather and analyze information on the specified competitors within the given industry, focusing on the requested areas.
- Identify key trends, strengths, weaknesses, and market positioning.
- Provide actionable insights for the sales team, including differentiation opportunities.
- If data is insufficient, clearly state assumptions and suggest additional data sources.
Output format Provide a structured report with sections: Executive Summary, Competitor Overview, Market Trends, Strengths & Weaknesses, and Strategic Recommendations. Use bullet points and tables where helpful. Keep it concise (under 800 words) and business-focused.
Guardrails
- Do not invent data; if information is not available, say so and suggest how to obtain it.
- Flag any assumptions you make about the data or market.
- Stay within the scope of competitive analysis and market research; do not provide legal or financial advice.
Example
- {{industry}} = "SaaS project management tools", {{competitors}} = "Asana, Monday.com, Trello", {{data_sources}} = "their websites and G2 reviews", {{focus_areas}} = "pricing, features, customer satisfaction"
Follow-up prompts
- What are the top three differentiation opportunities we should prioritize?
- How can we adjust our pricing strategy based on this competitive landscape?
- Which emerging trends should we incorporate into our product roadmap?