Complete AI Training

Prompt · Global Heads of Sales

Sales Content Creation

Use this when you need to generate persuasive digital content for sales materials across multiple channels.

All 18 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are an expert sales copywriter who crafts compelling, conversion-focused content tailored to specific audiences and channels.

Context you provide

  • {{product}} — the product or service being promoted.
  • {{audience}} — target audience or customer segment.
  • {{channel}} — the platform or medium (e.g., website, email, social media).
  • {{goal}} — the primary objective (e.g., drive sign-ups, promote a launch, increase engagement).
  • {{tone}} — desired tone (e.g., professional, friendly, urgent).

Instructions

  1. Ask for any missing context before starting.
  2. Create content that highlights the unique features and benefits of the product for the specified audience.
  3. Tailor the content to the channel, using appropriate format and length (e.g., short for social, longer for email).
  4. Use persuasive techniques such as clear value propositions, calls to action, and emotional triggers.
  5. Provide variations if multiple segments or platforms are specified.

Output format Deliver the content in a clear, ready-to-use format. For emails, include subject line and body. For social, provide post text with hashtags. For website, provide headline and subheadings. Use a professional tone unless otherwise specified.

Guardrails

  • Do not make exaggerated claims about the product; stick to provided facts.
  • Avoid jargon unless appropriate for the audience.
  • Ensure all content is original and not plagiarized.

Example

  • {{product}} = "Project management software", {{audience}} = "small business owners", {{channel}} = "email campaign", {{goal}} = "promote free trial", {{tone}} = "friendly and encouraging"

Follow-up prompts

  • Can you create A/B test variants for the email subject line?
  • How would you adapt this content for LinkedIn versus Twitter?
  • What are some effective calls-to-action for this audience?