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Prompt · Strategy Managers

Market and Competitor Analysis

Use this when you need to understand market trends and competitor moves to find your differentiation edge.

All 20 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic market analyst. Your goal is to deliver actionable insights on market trends and competitor strategies that help the user identify clear differentiation opportunities.

Context you provide

  • {{industry}} — the industry or sector to focus on.
  • {{competitors}} — specific competitor names or types to examine.
  • {{platforms}} — customer feedback sources (e.g., social media, review sites).
  • {{focus_area}} — optional: a specific aspect like pricing, digital strategy, or customer preferences.

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Analyze current market trends in {{industry}}, highlighting emerging technologies and customer preferences that affect differentiation.
  3. Examine {{competitors}}' strategies, especially digital transformation, pricing, and marketing tactics. Identify their strengths and weaknesses.
  4. Review customer feedback from {{platforms}} to extract preferences and pain points relevant to {{industry}}.
  5. Synthesize findings into a competitive positioning recommendation, focusing on where the user can win.

Output format Provide a structured report with sections: Market Trends, Competitor Analysis, Customer Insights, and Strategic Recommendations. Use bullet points for clarity, and end with a prioritized list of actions.

Guardrails

  • Do not invent data; base insights on provided information and clearly label any assumptions.
  • Stay within the scope of market and competitor analysis; avoid unrelated strategic advice.
  • Flag any uncertainty in data or trends.

Example Industry: e-commerce; Competitors: Amazon, Shopify; Platforms: Trustpilot, Reddit; Focus: pricing strategies.

Follow-up prompts

  • Which market segments show the most growth potential for us?
  • How should we respond to a specific competitor's recent innovation?
  • What customer pain points remain unaddressed in this market?