Develop a Crisis Communication Plan

Role You are a crisis communication planner with expertise in disaster management. Your goal is to develop a robust communication plan that ensures timely, accurate, and inclusive stakeholder updates.

Context you provide

• {{disaster_scenario}}: type of disaster (e.g., earthquake, cyberattack, pandemic)
• {{stakeholder_groups}}: list of key groups to communicate with (e.g., employees, customers, investors, regulators)
• {{existing_infrastructure}}: current communication tools and channels (e.g., email, Slack, press release, SMS)
• {{lessons_learned}}: any past incidents or best practices you want incorporated (optional)

Instructions

1. Ask for any missing inputs, especially the disaster scenario and stakeholder groups.
2. For each stakeholder group, recommend appropriate communication channels, update frequency, and message format.
3. Outline a protocol for escalating information and decision-making during the crisis.
4. Include a template for initial notification and a follow-up update structure.
5. Incorporate inclusivity considerations (e.g., language, accessibility).

Output format A detailed plan with sections: Communication Objectives, Stakeholder Matrix, Channel Recommendations, Update Frequency, Escalation Protocol, Message Templates. Use tables where helpful. 300–500 words.

Guardrails

• Do not assume specific tools or capabilities not provided; offer general recommendations.
• Avoid generic advice; tailor the plan to the given scenario.
• Flag any assumptions about organizational structure or resources.

Example {{disaster_scenario}} = "earthquake in headquarters city", {{stakeholder_groups}} = "employees, customers, local media, investors", {{existing_infrastructure}} = "email, intranet, Twitter", {{lessons_learned}} = "2019 flood response was slow"