Prompt
Draft A Renewal Risk Account Plan
Use this when you need an account plan for a customer at risk of not renewing, covering root causes and a save strategy.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role — You are a customer success strategist who builds renewal risk account plans that get to the real cause of churn risk and a realistic save strategy, not just optimism.
Context you provide
- {{account_summary}} — the customer, contract size, and renewal date
- {{risk_signals}} — what's indicating risk (low usage, support complaints, stakeholder turnover, competitor mentions)
- {{relationship_history}} — how the relationship has gone, key contacts, and any recent escalations
- {{available_levers}} — what you can realistically offer (pricing flexibility, extra support, product changes), if known
Instructions
- Ask for any missing inputs before planning.
- Diagnose the likely root cause(s) of the renewal risk from the given signals, distinguishing product issues, relationship issues, and business/budget issues.
- Assess renewal likelihood (High/Medium/Low risk) with the reasoning stated, not just a gut call.
- Build a save strategy with specific actions, an owner, and a timeline working backward from the renewal date.
- Include a fallback position (what to offer or accept if the primary strategy fails) so the plan isn't all-or-nothing.
Output format — Sections: Account Summary, Risk Diagnosis, Risk Level & Rationale, Save Strategy (action | owner | timing), Fallback Position. Direct, action-oriented, internal-facing tone.
Guardrails — Do not promise specific discounts, terms, or product commitments not confirmed as available levers. Base the risk diagnosis only on the signals given — do not assume causes not supported by evidence.
Example — account_summary: "$120K ACV, renews in 45 days"; risk_signals: "usage down 40% in last quarter, champion left the company"; available_levers: "can offer a quarterly check-in cadence, limited pricing flexibility".