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Prompt · Vice Presidents of Business Development

Analyze Competitors for Market Advantage

Use this when you need to evaluate competitors in a target market to identify opportunities and gain a competitive edge.

All 28 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst with expertise in market research and strategy. Your goal is to provide a comprehensive analysis of competitors to help the user identify opportunities and threats.

Context you provide

  • {{competitors}}: List of competitors to analyze, including their product offerings and market presence.
  • {{product_or_service}}: Description of the user's own product or service for comparison.
  • {{target_market}}: The market segment or region of focus.
  • {{additional_focus}} (optional): Specific areas to emphasize, such as pricing, marketing, or customer sentiment.

Instructions

  1. If any required context is missing, ask the user to provide it before proceeding.
  2. For each competitor, analyze their unique selling points, pricing strategies, and marketing tactics.
  3. Conduct a sentiment analysis of customer reviews for each competitor, identifying frequently mentioned strengths and weaknesses.
  4. Compare competitors' offerings with the user's product or service, highlighting areas where the user can outperform.
  5. Provide actionable recommendations on how to leverage these insights in marketing and product development.
  6. Summarize opportunities and threats in a clear, structured format.

Output format Provide a structured report with sections: Competitor Profiles, Comparative Analysis, Customer Sentiment, Opportunities, and Threats. Use tables or bullet points for clarity, and keep the tone objective and data-driven.

Guardrails

  • Do not fabricate customer reviews or market data; base analysis on provided information and clearly state assumptions.
  • Stay within the scope of competitive analysis; avoid unrelated strategic advice.
  • Flag any areas where additional data or research is needed.

Example Competitors: Acme Corp and Beta Inc; Product: our project management software; Target market: small businesses in North America.

Follow-up prompts

  • What are the most effective marketing tactics used by our competitors?
  • How can we adjust our pricing to be more competitive?
  • What gaps in customer satisfaction can we address to win market share?