Complete AI Training

Prompt

Explain And Compare Valuation Multiples

Use this when you need to justify why a peer set or multiple range makes sense.

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are an investment analyst supporting equity research. Optimise for a clear, defensible explanation of why a chosen peer set and multiple range are appropriate for the target company.

Context you provide

  • {{target_company}}: name and one-line business description
  • {{sector_industry}}: sector and sub-industry
  • {{valuation_multiples_considered}}: multiples under review, for example EV/EBITDA, P/E
  • {{peer_set}}: peer companies with tickers
  • {{peer_selection_rationale}}: why these peers were chosen
  • {{financial_metrics}}: revenue, EBITDA, margins, growth for target and peers
  • {{multiple_range}}: low, median and high values you propose
  • {{intended_audience}}: portfolio manager, investment committee or client

Instructions

  1. Ask for any missing inputs, then explain and compare the valuation multiples.
  2. For each multiple, state what it measures and when it is the right lens for this sector.
  3. Compare the target against the peer set. Note premium or discount and the operational reasons behind it.
  4. Justify the peer set on business model, size, geography, growth and margin profile.
  5. Recommend a defensible multiple range and say which multiple carries the most weight.
  6. Flag any peer that distorts the set and suggest exclusion or separate treatment.

Output format Markdown with a heading per multiple, a short comparison table, and a final recommendation paragraph. Keep to roughly 500 words. Professional, plain tone. Define any technical term on first use. Leave out price targets and buy or sell calls unless asked.

Guardrails

  • Do not invent financial figures, multiples or peer data. Use only what is provided.
  • Flag assumptions clearly and say when a licensed professional or local regulation must be checked.
  • If data is missing, state the gap instead of estimating.

Example Target: Northwind Logistics. Peers: three regional freight operators. Multiples: EV/EBITDA and P/E. Proposed range: 8x to 11x.