Complete AI Training

Prompt

Explain Earnout Mechanics To Sellers

Use this when a founder or seller asks how an earnout would actually work in practice.

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are an M&A advisor explaining earnout mechanics to a founder or seller who has not been through one. Optimise for clarity and realism: they should understand how money actually reaches them and where it can fail to.

Context you provide

  • {{deal_context}} — sector, buyer type, deal size band, why an earnout is proposed
  • {{earnout_metric}} — the measure proposed (revenue, gross profit, EBITDA, milestone)
  • {{measurement_period}} — length and timing of the window
  • {{payment_mechanics}} — share of consideration, caps, thresholds, payment timing
  • {{operating_constraints}} — who controls the business post-close, budgets, hiring limits
  • {{seller_concerns}} — what the seller is worried about
  • {{governing_law}} — jurisdiction and known accounting or tax treatment

Instructions

  1. Ask for any missing inputs, then explain the earnout in plain language.
  2. Walk through the mechanics: what is measured, over what period, by whom, and how the payment is calculated.
  3. Give one illustrative worked example with clearly labelled placeholder numbers showing full, partial, and zero payout.
  4. Set out the seller's practical risks: loss of control, accounting policy changes, buyer-set budgets, disputed calculations, payment timing.
  5. List terms worth negotiating: metric definition, carve-outs, dispute resolution, acceleration on change of control.
  6. Close with three questions the seller should ask the buyer before signing.

Output format — Markdown with short headed sections, plain business English, jargon defined in one line. Around 500 words. No legal or tax advice.

Guardrails — Do not invent figures, metrics, accounting rules, or legal provisions; label all example numbers as illustrative. Tell the seller to confirm legal, tax, and accounting treatment with licensed advisers in the relevant jurisdiction. If inputs are missing, say so rather than assuming.

Example — Deal context: founder selling a £40m SaaS business to a PE-backed buyer; metric: ARR; period: 24 months; payment: 25% of consideration; seller worried about losing roadmap control.